Buyers can target based on international geography using Dummy Qualifications. The Lucid Marketplace will detect what city, state, region and beyond they live in based on the provided postal code. The respondent will only see the first postal code question, and the other responses will be calculated.
See dummy and calculated dummy qualification for more information.
Example: To target respondents within the ‘Rio de Janeiro’ state
Add the Standard Qualification for Postal Code BR (Brazil). All conditions should be allowed.
Add the Standard Qualification STANDARD_STATE_BR and select ‘Rio de Janeiro’ as the condition.
All set! Respondents will see only the postal code question and the state will be automatically calculated.
For the dummy calculation to work, the postal code qualification must be placed before the dummy qualification. If the postal code qualification is placed after the dummy, or not added at all, the qualification will function as a self-selected single punch, not using the mapping capabilities of the Marketplace.
To receive the detailed mapping information for any of the countries listed below, please reach out to your Client Success Manager.
For a list of all Standard Qualifications for International Postal Codes, click here.
Country | Postal Code | Dummy Qualification |
Australia | STANDARD_POSTAL_CODE_AU | STANDARD_AREA_AU STANDARD_STATE_AU |
Brazil | STANDARD_POSTAL_CODE_BR | STANDARD_DISTRICT_BR STANDARD_MICROREGION_BR STANDARD_MUNICIPALITY_BR STANDARD_STATE_BR |
Canada | STANDARD_POSTAL_CODE_CA | STANDARD_MAINREGION_CA STANDARD_PLACENAME_CA STANDARD_PROVINCE_CA |
Germany | STANDARD_POSTAL_CODE_DE | STANDARD_DISTRICT_DE STANDARD_STATE_DE |
Spain | STANDARD_POSTAL_CODE_ES | STANDARD_CITY_ES STANDARD_MUNICIPALITY_ES STANDARD_PROVINCE_ES STANDARD_REGION_ES |
France | STANDARD_POSTAL_CODE_FR | STANDARD_METROPOLITAN_FR STANDARD_REGION_FR |
United Kingdom | STANDARD_POSTAL_CODE_GB | STANDARD_COUNTRY_GB STANDARD_COUNTY_GB STANDARD_REGION_GB |
Indonesia | STANDARD_POSTAL_CODE_ID | STANDARD_PROVINCE_ID STANDARD_REGION_ID |
India | STANDARD_POSTAL_CODE_IN | STANDARD_CITY_IN STANDARD_STATE_IN |
Italy | STANDARD_POSTAL_CODE_IT | STANDARD_PROVINCE_IT STANDARD_REGION_IT STANDARD_REGIONGROUP_IT |
Japan | STANDARD_POSTAL_CODE_JP | STANDARD_DISTRICT_JP STANDARD_LOCALITY_JP STANDARD_PREFECTURE_JP STANDARD_REGION_JP |
Korea | STANDARD_POSTAL_CODE_KR | STANDARD_CITY_KR STANDARD_PROVINCE_KR |
Mexico | STANDARD_POSTAL_CODE_MX | STANDARD_LOCALITY_MX STANDARD_MUNICIPALITY_MX STANDARD_STATE_MX |
Russia | STANDARD_POSTAL_CODE_RU | STANDARD_CITY_RU |
Taiwan | STANDARD_POSTAL_CODE_TW | STANDARD_DISTRICT_TW |
Vietnam | STANDARD_POSTAL_CODE_VN | STANDARD_DISTRICT_VN STANDARD_PROVINCE_VN STANDARD_REGION_VN |