Several Qualifications in the Marketplace Standard Qualification Library are best used with other qualifications. This is usually the case for one of the following reasons:
Qualifications that should be used in sequence to get closer to the intended audience
Qualifications that are dependent upon ZIP/postal code to function (as postal code is used to categorize a respondent within a larger geography like DMA/State/Region)
Qualifications to be asked so nothing is assumed about a respondent, resulting in leading questions (i.e. confirming employment before asking about their job)
In each example below, the preceding qualifications should always be asked before those that follow in bullets beneath.
Geo-targeting
United States:
ZIP
DMA
STATE
DIVISION
REGION
Other Countries:
STANDARD_POSTAL_CODE_(any country code)
STANDARD_AREA_
STANDARD_CITY_
STANDARD_COUNTRY_
STANDARD_COUNTY
STANDARD_DEPARTMENT_
STANDARD_DISTRICT_
STANDARD_DIVISION_
STANDARD_LOCALITY_
STANDARD_MAINREGION_
STANDARD_METROPOLITAN_
STANDARD_MICROREGION_
STANDARD_MUNICIPALITY_
STANDARD_PLACENAME_
STANDARD_PREFECTURE_
STANDARD_PROVINCE_
STANDARD_REGION_
STANDARD_REGIONGROUP_
STANDARD_REPUBLIC_
STANDARD_STATE_
Parents and children
Parental_Status_Standard
Age_and_Gender_of_Child
STANDARD_TEEN_PARTICIPATE
STANDARD_CHILD_PARTICIPATE
STANDARD_TEEN_ANSWER_FORWARD
STANDARD_KID_AVAILABILITY
KIDS_STANDARD
STANDARD_KID_AGE_GENDER [Outdated]
B2B
To learn more about best practices for B2B targeting, please visit b2b studies on the lucid marketplace.
STANDARD_EMPLOYMENT
STANDARD_INDUSTRY_PERSONAL
STANDARD_INDUSTRY_EDUCATION
STANDARD_INDUSTRY_CONSTRUCTION
STANDARD_INDUSTRY_IT
STANDARD_INDUSTRY_HEALTHCARE
STANDARD_B2B_DECISION_MAKER
STANDARD_JOB_TITLE
STANDARD_COMPANY_REVENUE
STANDARD_COMPANY_DEPARTMENT
STANDARD_NO_EMPLOYEES
STANDARD_ORGANIZATION_TYPE
STANDARD_BUSINESS_FLIGHTS
Other
HISPANIC
STANDARD_HISPANIC_ACCULTURATION
STANDARD_SOCIAL_MEDIA_USAGE
STANDARD_SOCIAL_MEDIA