Watch the training video on how to launch a target group
This article explains how to confirm business unit and CPI information when using the rate card or dynamic pricing models, and the best scheduling strategy to meet your needs.
After you have configured your target group, follow these steps to launch it.
See create a target group for the previous steps.
Share
After testing your target group with the test URL, you can share it with other stakeholders by clicking the vertical ellipsis (...), and select share.
This allows other stakeholders to edit target group and profile settings before it's launched.
CPI
Click on the CPI in the top menu to change the business unit or override the CPI.
The CPI is determined by either a rate card or through our dynamic pricing process.
Your method was assigned when your account was created. If you are interested in a different pricing method, please contact your account team.
Dynamic pricing
The dynamic pricing CPI is our suggested price. Use this value to quickly fill the target group at the best price.
Rate card
Watch the training video on how to create a target group with rate cards
If you use the rate card model, the CPI is automatically set based on the rate card values using the LOI and IR defined as target group metrics. CPI cannot be modified.
The rate card uses smoothing logic on the backend to ensure your project fills within the rate card. See “What is smoothing logic?” for more information.
A rate card link at the bottom of the popup, allows you to see the rate card details.
Once a target group goes live, the rate card version is locked in and cannot be changed. Even if the rate card gets updated with a new version, that change will only affect target groups that are created after the change. Live target groups will continue to use the data from the rate card version that was active when it went live.
Max CPI
Max CPI allows you to determine the max you are willing to pay per complete for this target group. This value can never be lower than the current CPI.
If the value results in a CPI that is higher than the configured max CPI, instead of updating the price, the target group will be set to paused and you will receive an email notification. The max CPI must be set to a higher value to set the survey back to live.
Boost CPI
Boost CPI lets you increase the rate card price for your target group. This makes your target group more attractive to potential respondents and incentivizes them to participate. It helps attract niche audiences, increase completion rates for longer or more complex target groups, and secure responses faster for time-sensitive projects.
See the rate card boost CPI FAQ for more information on boost CPI.
To apply a boost CPI to your target group:
Create a target group.
Fill out the basic settings section to receive an estimate of your Feasibility and CPI.
Click on the dropdown menu next to the CPI cost to open the rate card CPI boost settings.
Click on the pencil icon next to boost CPI to add a CPI boost.
Confirm your choice by clicking the checkmark.
Your CPI boost will be added automatically and reflected in the CPI of your target group. The new boosted CPI will be applied once your target group has been launched. Please allow a few minutes for our systems to apply your boosted CPI value.
To check the impact of the boost CPI on your rate card:
Boosting your rate card CPI will apply to every price (or cell) in the rate card. You cannot boost your CPI for only a part of the rate card.
Click on the dropdown menu next to the CPI cost.
Select view rate card. Your starting rate card CPI, as determined by the LOI and IR of your target group, will be highlighted in purple.
If you boost CPI, the rate card will show each new price with the boost applied.
If you set a max CPI, any CPI outside that range will be grayed out.
Should your max CPI be reached, your target group is paused and you are notified so that you can amend your settings.
Using max CPI with boost CPI
Set a max CPI for your target group to stay in control of your budget.
Click on the pencil icon next to max CPI to set your CPI control.
Confirm your choice by clicking the checkmark.
The Cint Exchange will use these settings to ensure you do not pay a CPI above your max. If the max CPI is going to be reached, the target group is paused before it is exceeded, and you will receive a notification.
This is what your settings might look like with both boost CPI and max CPI in place:
Launch
After configuring your CPI:
Click the launch button in the upper right-hand corner when you are ready to release your target group to respondents. The launch target group dialog box displays.
Select your launching option:
Launch now: Use this option to immediately launch your target group. Adjust the end date by clicking this window. Confirm the project cost and click launch now to set the target group live.
Schedule for later: Use this option to select the date range and start and end times. Click inside these windows to set the target group's start and end dates, and click inside these windows to set the specific start and end times. Click schedule.
If you are interested in a different pricing method, please contact your account team. If you use the rate card model, CPI information will appear and can't be adjusted.