Rate card boost CPI FAQ

Rate card boost CPI allows you to increase the rate card price of your target group. This makes your target group more attractive to potential respondents and incentivize them to participate. It helps attract niche audiences, increase completion rates for longer or more complex target groups, and secure responses faster for time-sensitive projects.

Rate card boost CPI works by adding additional funds to the CPI set automatically by your rate card. The CPI you pay will not be higher than the maximum CPI to ensure that you stay within your budget. The maximum CPI and rate card boost CPI work together to ensure your CPI remains within the set CPI range.

Boosting your rate card CPI will apply to every price (or cell) in the rate card. You cannot boost your CPI for only a part of the rate card.

To check the impact your boost will have on each CPI in your rate card:

1. Click on the dropdown menu next to the CPI cost.

2. Select view rate card. Your starting rate card CPI, as determined by the LOI and IR of your target group, will be highlighted in purple.

• If you boost CPI, the rate card will show each new price with the boost you have added.

• If you set a max CPI, any CPI that is outside of your max, will be grayed out.

• Should your max CPI be reached your target group is paused and you are notified so that you can amend your settings.

1. Create a target group.

2. Fill out the basic settings section to receive an estimate of your feasibility and CPI.

3. Click on the dropdown menu next to the CPI cost to open the rate card CPI boost settings.

4. Click on the pencil icon next to boost CPI to add a CPI boost.

   

5. Confirm your choice by clicking the checkmark.

   

Your CPI boost will be added automatically and reflected in the CPI of your target group. The new boosted CPI will be applied once your target group has been launched. Please allow a few minutes for our systems to apply your boosted CPI value.

See create a target group with rate card pricing for more information.

Set a max CPI for your target group to stay in control of your budget.

1. Click on the pencil icon next to max CPI to set your CPI control.

2. Confirm your choice by clicking the checkmark.

The Cint Exchange will use these settings to ensure you will not pay a CPI higher than your max. If the max CPI is going to be reached target group is paused before going over the max CPI value and you will receive a notification.

This is what your settings might look like with both boost CPI and max CPI in place:

Yes. The following instructional videos are available below.