Manage a target group with rate card pricing

This article covers what to do if your target group is paused due to an insufficient CPI.

Sometimes your target group metrics change from your original expected values. Your length of interview may become higher and your incidence rate may lower. When this happens, the cost per interview will need to be increased. The system automatically adjusts your max CPI. However, once it hits your max CPI, it pauses your target group and sends a notification email.

After receiving the notification, you will have two options:

• Keep your max CPI unchanged and close your target group.

• Increase your max CPI, according to your rate card, and set your target group back to live.

Close the target group

1. Locate your project.

2. Click the arrow next to the project name to expand it.

   

3. Click on the target group. The target group profiling page displays.

4. Click the status dropdown.

   

5. Select complete to close the target group.

Increase max CPI

If you do not want to close your target group, you will need to increase your max CPI and set your target group back to live.

1. Locate your project.

2. Click the arrow next to the project name to expand it.

   

3. Click on the target group. The target group profiling page displays.

4. Click the cost per interview dropdown.

   The CPI information card displays.

   

5. Click view rate card to determine the minimum level you need to increase it to.

   

   Locate your LOI and IR along the vertical and horizontal axis to find your minimal CPI information. These numbers represent the minimum price you need to raise your CPI to in order to reopen it.

6. Click close to return to your target group profiling page.

7. Click edit max CPI and adjust the max CPI based on the information you saw in your rate card.

8. Enter the CPI you're willing to spend and click save.

You can now set the target group back to live.

1. Click the status dropdown.

2. Select set live.

The target group is now live.