Before configuring rate card pricing, you must create and configure your target group. See create a target group to get started.
Watch the training video
View the configure rate card pricing instructional video.
To configure rate cards:
Create your target group and configure the basic settings.
Click the arrow next to CPI to access the rate card.
From here, you can access the rate card, edit the boost CPI and max CPI.
Click view rate card to see a comprehensive list of all possible prices. The IR rate is listed along the horizontal axis and the LOI along the vertical axis.
As your project runs, the LOI and IR adjust based on fielding data. This affects your CPI, and we want to avoid making significant changes to your CPI unless the metrics are stable.
If the new LOI and IR fall within a new rate card cell and the CPI changes by 10% or less, Cint immediately updates it.
If the change is more than 10%, Cint engages smoothing logic to gradually adjust the CPI. The threshold increases by 10% every five minutes and is reassessed to gather more data for a more accurate LOI and IR.
During this time, if there is a rate card cell that fits the new criteria, Cint updates the CPI to that value to ensure more reliable completions. If the threshold surpasses the new CPI, Cint adjusts it accordingly to stabilize the project. This approach prevents drastic changes in CPI due to unreliable or unstable data while allowing for accurate adjustments if the changes are valid and consistent over time.
Click close to return to your full target group creation page.
Boost CPI
Boost CPI allows you to increase the rate card price of your target group. This makes your target group more attractive to potential respondents and incentivizes them to participate. It helps attract niche audiences, increases completion rates for longer or more completed target groups, and secures responses faster for time-sensitive projects. It works by adding additional funds to the CPI automatically set by your rate card. The CPI you pay will not be higher than the maximum CPI to ensure you stay within your budget.
See rate card boost CPI FAQ for more information.
To edit your boost CPI:
Create your target group and configure the basic settings.
Click the pencil icon.
Enter the new boost CPI number.
Click the checkmark to save it.
Max CPI
The maximum CPI and rate card CPI boost work together to ensure your CPI remains within the set CPI range.
See rate card boost CPI FAQ for more information.
The max CPI allows you to enter the maximum CPI you are willing to spend to fill your target group if your actual IR and LOI differ from what you entered as expected values. When those metrics change, your CPI must change to continue fielding.
The value you enter must be greater than the current CPI.
If there is no value entered in the max CPI field, the system uses smoothing logic to raise the CPI to the next applicable cell, and the study will not be paused.
If you entered a value in the max CPI field and the system determines the CPI needs to be raised above that value, the system automatically pauses the study and you need to raise the max CPI to a higher value and set the status back to live.
To edit your max CPI:
Create your target group and configure the basic settings.
Click the pencil icon.
Enter the maximum CPI number.
Click the checkmark to save it.