The Cint Exchange can automatically detect certain characteristics of a respondent's session, including the browser, browser version, device type, operating system, and more. To access this information, these qualifications must be added to the Exchange profiling as whilst the Cint Exchange does detect this information on every session, it is not available by default.
Uses for device detection profiling
There are four primary uses for the device detection variables.
1. Qualifying respondents
Add the device detection variables as qualifications to your target group, and then set the appropriate conditions to ensure that respondents match the desired profile.
The most frequently used are "MS_is_mobile" and "MS_is_tablet". Best practices for targeting with these qualifications is as follows:
Desktop/laptop users only: MS_is_mobile profiling, condition = false
Both cell phone and tablet users: MS_is_mobile profiling, condition = true
Cell phone users only (no tablets):
Add MS_is_mobile profiling with condition = true
Add MS_is_tablet profiling with condition = false
Tablet users only: MS_is_tablet profiling, condition = true
Tablet and desktop/laptop users (no cell phones):
Add MS_is_mobile profiling and select false
Add MS_is_tablet profiling and select false
2. Placing quotas on respondents
For example, you may only want 25% desktop users in your study. You can include the MS_is_mobile detection profiling, enable both conditions, and set a quota of 25% for false and 75% for true.
3. Monitoring respondents
If device detection qualifications are added to the survey, you can download the respondent answer report to see device information for each respondent.
4. Sending device data to the client survey
Device detection variables can be appended to the client survey URL just as other qualifications can.
Dynamic nature of profiling conditions
We keep our detection capabilities updated regularly. You can use the device qualifications below to screen for any of the associated conditions.
However, please be careful with setting specific conditions, as the conditions must meet an exact format. We recommend testing a survey carefully with qualifying devices when targeting with these qualifications.
Mobile: MS_is_mobile
Tablet: MS_is_tablet
List of variables and possible conditions
MS_is_mobile
This variable captures whether the device is a mobile or not. This includes tablets.
true: the device is a mobile (including tablets)
false: the device is not a mobile
MS_is_tablet
This variable captures whether the device is a tablet or not.
true: the device is a tablet
false: the device is not a tablet