Study creator in Lucid Impact Measurement is an optional self-service workflow that allows you to set up and launch brand lift studies in a few steps without needing to interact with your Cint team.
More info: see study creator faq for more information on study creator.
Upon logging into the Lucid Measurement admin:
Click the Create study button on the top right.
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Enter key details about your ad campaign on the Study details page.
Study name: This name will be displayed on the list of studies landing page.
Study Start Date: The date when we will start collecting exposed and control survey responses for the study. The start date cannot be edited after a campaign is launched, however the end date can be extended.
Study End Date: The date when the study will stop collecting exposed and control survey responses.
Maximum length of any study is 365 days
Account: The account associated with the study.
Industry: The industry for the brand being advertised in the advertising campaign.
Country language: Indicates the country and language where the advertising campaign is running and where the study will be fielded.
Select Save and continue.
Click Next to configure your channels.
Channels
From here, select and configure media channels for your brand lift studies.
The fields on the channels page are disabled once a campaign is "Live" to prevent unauthorized mid-study changes.
Digital
Impressions: Enter the number of estimated digital campaign impressions (total ad exposures) for the campaign..
CTV: Indicates that a study includes Connected TV media, which automatically applies specific CTV qualifications and methodology for propensity scoring.
Linear TV
Impressions: Enter the number of estimated linear tv impressions (total ad exposures) for the campaign.
Data Partner: Select Samba TV or iSpot.tv to initiate tracking.
Linear TV is only available for studies in the US - English or UK - English. This section is automatically disabled if other country-language settings are selected.
Social
Impressions: Enter the number of estimated social impressions (total ad exposures) for the campaign.
Social media platforms included on the media plan: Select up to 5 social media platforms included in the media plan.
Brand Name: The name of the brand being advertised.
Start Date: The date the social campaign starts.
End Date: The date the social campaign ends.
Reach out to your account team if you’d like to add Social to a brand lift study. Social is only available for studies in US - English, UK - English, AU - English, CA - English.
You cannot exceed 5 social media platforms per study.
Click Next to create your media tracking pixels.
Media tracking - tag creation
From here you can configure:
Universal tag: If your media is being served through an ad server (such as GAM, DCM, TTD) use this to generate an event tag that can be appended at the campaign level.
Site-served: If your media is being served directly by a publisher, use this to place the tags individually at the site, placement, or creative level.
Linear TV: If you have selected a Linear TV data partner Samba or iSpot add the Creative IDs here.
More info:
Add universal tags
Select + add new.
Choose your ad server, then add your macros or values to the ID fields.
Select Add pixeland continue.
Create a site-served tag
Click the + add new button
Enter the following information:
Site id: A value from an ad server that campaigns are assigned to. Depending on setup, this can represent a specific site or publisher.
Placement id: A value from a server that relates to the placement of where the ad will appear.
Creative id: A value associated with the media that is being served. This lives under the placement in the ad server.
Cachebuster: A dynamically populating parameter in the Lucid pixel. This parameter ensures that a user's browser sees a pixel as unique and serves the pixel during each new ad call. This requires a platform specific macro to be entered at the time of implementation.
Mobile advertising id: A unique anonymous identifier specific to mobile apps. Also known as the MAID, this unique id number is how advertisers can track users and engagement on mobile apps. This requires a platform specific macro to be entered at the time of implementation.
Any and all spaces should be removed from the IDs and cachebuster before saving your site served pixel.
Select Save and continue.
Add linear TV creative IDs
Select + add new.
Add the iSpot creative IDs or Samba creative IDs individually, or enter multiple IDs separated by commas, spaces, or line breaks.
Select Save and continue.
Click Next to configure your survey questions.
Set up automated delivery reports
It is recommended to set up an automated delivery report to allow Cint to accurately monitor campaign impression tracking tracking.
This report functions as an impressions discrepancy troubleshooting tool.
The following outlines the report setup and cadence. This is not a request for a login or general reporting access to your ad server.
Send to: deliveryreports@cint.com
How often to send: Daily
Date range of the data should be cumulative. Include data representing the entire date range of the tagged media.
Name/title of report: The full campaign name that was included in the Campaign Details page of Study Creator and the Lucid Campaign ID provided upon tag generation.
Type of file: CSV
See Appendix A
Survey
The Survey page allows you to configure brand information, select KPIs, and approve survey questions.
Brand Information
Brands
Enter your brand name and up to 10 competitive brands for comparison. These brand names will be randomized and shown as single or multiple-choice options in the survey with None of the above included and anchored by default (where applicable).
Brand Name: The name of the brand.
Competitor 1: Name of the first competitor.
Competitor 2: Name of a second competitor.
Add Competitor button: Click to add another competitor.
Brand Details
The brand details used to populate specific KPI questions.
Product Category: The classification of goods or services used as a frame of reference for competitive benchmarking and brand-specific KPI questions.
Purchase Window: The defined time horizon used to qualify respondent intent; this variable allows for flexible reporting across short-term (days) or long-term (months) conversion cycles.
Ad Message: The specific advertising attribute or creative communication being tested for attribution and brand linkage within the respondent pool.
Brand Attributes
The specific type of KPI used to measure how respondents perceive a brand across various characteristics.
Brand information must be saved before you can edit a new section.
Survey Questions
To add a survey question:
Click Edit.
Click Select questions.
The Key performance questions slide-out menu displays:
Select up to 5 key performance questions by clicking Add.
Click Apply selection.
The selected questions display in the Survey questions section.
Configure KPI Logic
The selected survey questions will display but the options cannot be edited.
Methodology questions
The listed respondent screener questions are automatically included in all Lucid Measurement studies as part of our deconfounding methodology.
Click Edit to modify the questions settings.
Click Next to configure your audience.
Audience
Select attributes to build audience segments for limiting recruitment and/or filtering data quickly in the dashboard.
Targeted recruitment (optional)
Target your recruitment and get the exact participants you need. Choose from key demographics to limit who can take your survey.
Select + add new.
Configure the following:
Targeted Recruitment Group Name: Add a descriptive title for the targeted group
Age: Select the desired age range(s).
Gender: Select a specific gender.
Income: The total annual income of a respondent's household.
Geographic Location: Define what Region, State (US only), or DMA (US Only).
Click Create.
Audience filters (optional)
Create up to 5 custom filters to quickly view data cuts of your study in the performance dashboard. This does not limit recruitment, but may add questions to the survey to ensure respondents align with your target audience.
Select + add new.
Configure the following:
Input: This is the name you will see in the filter panel on your results dashboard
Apply this filter by default to all my study results: check this box if you want the audience filter to be applied by default to brand lift results
Attribute 1: Select one of the available attributes from in the dropdown.
If you have something very specific that is not available in our library, our team may have to set this up for you.
+ Add New: Click to add another Attribute.
Click Save.
Review
The study review page allows you to confirm details of your study prior to launching. Details in each section can be edited by clicking on the pencil in the top right hand corner.
Details
Media Tracking
Survey Questions
All selected survey questions are displayed with indicators when answers are randomized and/or anchored
Audience
A warning displays if any section is missing information.
A preview can be exported in PDF format.
Launch
Clicking Launch will set your brand lift survey live.
If the study cannot be launched a pop up will provide feedback regarding what critical information is missing
Response collection will begin using the information in the workflow (i.e. start date) when your ad campaign is also live with the appropriate impression tracking enabled.