Lucid Measurement is an attitudinal brand lift product that measures brand lift for cross-platform campaigns with daily results including digital, linear TV and social reporting.
After your campaign has launched, and you have set up your Lucid login, use Impact Measurement to view your campaign and dive into results in our dashboard. Below is a guide for how to navigate the UI and interpret the data visualizations.
Studies page
The Studies tab provides a snapshot view of your campaign details, Media & audience insights, performance data for all of the campaign's KPIs, all tracked ad exposures, and lift data visualizations for age and gender demographics, media channels and frequency*.
.png?sv=2022-11-02&spr=https&st=2026-03-25T21%3A21%3A58Z&se=2026-03-25T21%3A34%3A58Z&sr=c&sp=r&sig=yZmu4oKT1pM4CQgmht0gJgFSmGQ6r2%2B9f5H7Ga0SQvg%3D)
See Studies List Overview for more information on the studies page.
Individual study report
After selecting a study, the individual study reports page displays.
The metrics displayed here are calculated and become available in the dashboard once the minimum threshold of 50 exposed and 50 control non-trimmed completes have been collected, upon which lift metrics will be calculated.
After the initial lift results have been calculated, the data will be refreshed daily at 03:00 UTC.
Watch the training video on how to locate specific insights
See Individual study reports for more information on the individual reports.
KPI definitions
Within Impact Measurement, individual KPIs tabs provide more data points and insights for each KPI in the brand lift study.
The following KPIs are available:
Brand awareness (aided): Measures the percentage of respondents who recognize a brand when it is presented as an option.
Survey question: "Which of the following brands have you heard of? Select all that apply."
Brand consideration: Determines how likely respondents are to consider a brand for their next purchase in a specific product category.
Survey question: "The next time you are in-market for [Product Category], which of the following brands are you most likely to consider? Select one."
Purchase intent: Tracks the percentage of respondents planning to purchase a brand's product within a defined purchase window.
Survey question: "Which of the following brands are you intending to purchase in the next [Purchase Window]? Select all that apply."
Ad recall: Measures the effectiveness of an ad by determining which brands respondents recall seeing advertised recently.
Survey question: "Which of the following brands have you seen advertised online in the past 7 days? Select all that apply."
Brand favorability: Assesses overall sentiment toward a brand, asking respondents for their opinion.
Survey question: "How would you describe your overall opinion of the following brands?"
Brand recommendation: Evaluates the likelihood of respondents recommending a brand to others.
Survey question: "Which of the following brands are you most likely to recommend to others? Select one."
Message association: Determines how well respondents associate a specific message or value proposition with a brand.
Survey question: "Which of the following brands of [Product Category] do you most associate with ‘[Message]’? Select one."
Message awareness: Measures awareness of specific campaign messaging associated with a brand.
Survey question: "Which of the following brands of [Product Category], if any, uses the following message in its advertising? Select one. '[Message]'"
Brand attributes: Tracks how strongly respondents agree or disagree with statements about the brand’s qualities or characteristics.
Survey question: "How strongly do you agree or disagree with the following statements about [Your Brand]?"
List of KPIs available
On the Individual KPI tabs, the following breakouts are available depending on if your campaign measurement includes digital and/or linear TV. Note, social reporting is not included on individual KPI tabs.
Digital-only study
Device
Site
Placement
Creative
Frequency
Digital and social
Only available in the US, UK, AU and CA
Overview
Age
Gender
Cross-platform lift
Media channel lift
Overview tab
Age
Gender
Media channel
Digital tab
Device
Site
Placement
Creative
Frequency
Social tab
Overall social lift
Linear TV-only study
Creative
Ad length
Daypart
Network
Frequency
Linear TV and social
Only available in the US, UK, AU and CA
Overview
Age
Gender
Cross-platform lift
Media channel lift
Linear TV tab
Creative
Ad length
Daypart
Network
Frequency
Social tab
Overall social lift
Digital and linear TV study
Only available in the US and UK.
Device
Creative
Frequency
Digital tab
Device
Site
Placement
Creative
Frequency
Linear TV tab
Creative
Ad length
Daypart
Network
Frequency