Lucid Measurement is an attitudinal brand lift product that measures brand lift for cross-platform studies with daily results including digital, linear TV, and social reporting.
After your study has launched and you have set up your login, Measurement is allows for you to see your study's performance through a dashboard. Below is a guide for how to navigate the UI and interpret the data visualizations.
Studies
The Studies page displays after logging into Measurement.
This page lists a summary to all of the live, upcoming, and completed studies.
Name: Name of the brand lift study followed by brand name. Click on the name to view the individual reports for a study.
Lift: Overall brand lift % for the primary KPI, including all measured media types (digital, social and/or linear TV)
Tracked media: Indicates which media types are measured: digital, social and/or linear TV.
Total impressions: Total impressions tracked to date. Roll over this column to view more detailed information.
Progress: Number of days remaining in the study.
Ellipsis (...): Click the three dot menu to view more detailed information about the study.
Filters
The data displayed can be filtered by:
Search: Enter the complete or partial study or account name into the search window. The list will dynamically update as you type.
Filter pills: Indicate any active filters affecting the displayed information. You can remove individual filters by clicking the X on the pill.
Filter: Narrow the list by selecting one of the following:
study status
owner
account
country language
tracked media
The filtering options work together. For instance, selecting live status will limit the available country language and tracked media to only those with live studies. You can select multiple options within a category when filtering.
Add filters
To refine the information on the page:
Click the filter button next to the search bar.
Type in one of the desired fields or click the down to view all the available filter options.
Select all filters you wish to apply.
Click apply filters.
Remove filters
Filters can be removed in multiple ways:
Click the filter button next to the search bar.
Click clear all.
The dashboard automatically refreshes with all filters removed.
—or—
Click the X in the filter pills to remove them individually.
The dashboard automatically refreshes as the filters are removed.
See measurement study list page for more information on the study list.