Getting started with Lucid Measurement

Lucid Measurement features a seamless execution process that helps to quickly get your campaign measurement up and running. We've highlighted the key steps in the setup process to get your study launched.

Supported markets

Lucid Measurement is currently available in the following markets:

Multiple languages

Surveys can be delivered to respondents in up to two languages within a single country.

To configure your system to use multiple languages, contact your Client Support Representative.

Campaign tracking tag

The first step to set up a Lucid Measurement study is to implement Cint's tracking tag (pixel). This tracking pixel is configurable to collect data on the impression event you wish to see displayed in the dashboard. The media data parameters supported by the pixel include:

• Site

• Placement

• Creative

• Mobile advertising ID (MAID)

• Custom variables (up to 5)

The tracking tag is to be implemented in the ad server(s) that is being used to deliver the campaign media and has approved Cint as a measurement partner. The list of approved ad servers can be found here: pixel tagging and tracking checklist

Cint recommends implementing the tracking tag before the survey launch to ensure impression data is tracked properly. To confirm impression delivery, Cint requires that ad server delivery reports be set up for automated daily delivery to deliveryreports@cint.com. Please work with your Project Success Manager to ensure the reports include all necessary fields for proper monitoring.

See tracking tag 101 for more information.

Campaign tracking by creative

The first step to set up TV tracking for a Lucid Measurement study is to upload the required creative IDs. Please work with your Project Success Manager to ensure that the correct creative IDs are added for TV campaign tracking.

Survey questionnaire

Lucid Measurement supports a wide variety of standard brand key performance indicators (KPIs). For your convenience, a questionnaire template is available to help you build your survey. All baseline questions are required, and grid questions are supported.

See survey template for more information.

The brand KPIs available in the template are:

• Ad recall

• Brand awareness

• Brand attributes

• Brand favorability

• Brand consideration

• Brand recommendation

• Message association

• Message awareness

• Purchase intent

See KPI definitions for more information on available KPIs.

If you have any brand KPIs not listed here, they can still be added to your survey.

In order for lift calculation and proper rendering in the charts, the question format for the brand KPIs must be either single-punch or multi-select. If you require open-ended to be included in your survey, responses to those questions will be available in the raw data export, but not available for lift calculation in the charts.

Please reach out to your representative for a copy of the questionnaire template.

Baseline questions

Important: The following baseline questions are always included and cannot be modified.

Cint requires the inclusion of behavioral baseline questions in the Lucid Measurement methodology. These questions gather information about the survey respondents' existing behaviors and are used to minimize any pre-existing differences between the study’s exposed and control groups. By doing this, the lift results can be confidently attributed to ad exposure rather than any other factors.

Cint currently has four baseline questions:

• Category usage

• Usage history

• Past media exposure

• Media consumption

See baseline questions for more information.

For any Lucid Measurement study that includes linear TV, there are eight media consumption baseline questions that are automatically included in the campaign survey that cover the following information:

• TV brand ownership

• Genre and network consumption

• Day of week, hours per day and time of day consumption

• How you watch TV and device usage

See linear tv baseline questions for more information.

For any Lucid Measurement campaign that includes social, there are always four general social opportunity-to-see (OTS) questions and one brand-specific social OTS question, their responses are used to assess if they were highly likely or unlikely exposed to a social ad.

• Social media platforms

• Social media usage

• Social media interests

• Social media exposure

• Past media exposure: social

More info:

• Social modeling questions

• Political baseline questions

• Connected TV streaming qualification questions

Accessing your study results

There is a minimum sample collection of 50 exposed and 50 control completes before your study is available. The data is refreshed daily, so as soon as that minimum threshold is reached, you will be able to view your campaign.

Set up a Cint login account to access Lucid Measurement. Below are the step-by-step instructions for the login creation process:

1. Verify your email account

   • You will receive an email from Cint titled "Verify your email".

   • Select the confirm my account link to verify.

2. Create your password

   • Go to https://measurement.cint.com and select "don't remember your password?" to create your new password.

   • Enter your email.

   • You will receive an email with a link to "reset your password".

   • Click on this link to view a page where you can create your password for your account.

3. Sign into Lucid Measurement

   • After resetting your password, your window will redirect back to https://measurement.cint.com and automatically sign you in.

   • Select the "Lucid Measurement" tile and your study displays.