Pixel Tagging and Tracking Checklist

For Media Agencies and Market Research Firms

Prior to campaign launch, client should consider the following and alert the Audience Project Manager immediately with any applicable information or questions/concerns so that Audience can accurately track the campaign. To achieve maximum feasibility for the Exposed and Control sample, it is recommended that all media be tagged prior to campaign launch if possible. The following are key points to keep in mind.

AD SERVER

Which ad server(s) is the agency using? See Appendix A
If more than one ad server, which site(s) and placements are running in which ad server?
Be sure to connect Audience with the person who will be handling the tagging, so that Audience can reach out if there are any technical needs or questions.

IMPLEMENTATION

Have you received the “Audience Campaign Onboarding” spreadsheet from the Audience Project Manager?
Are all creatives tagged with an Audience pixel tag?
Make sure the Audience pixel tag contains the Audience campaign ID that was provided to you for the particular campaign by the Audience Project Manager.
Agency should always implement their cache-buster on Audience's tag in place of Audience's cache-buster placeholder. If this is not possible, then the Audience Project Manager should be advised.

REPORTING

To enable Lucid to accurately monitor the campaign tracking, client should set up a one-time automated delivery report. This report functions as an impressions discrepancy troubleshooting tool. Please note, this outlines the report setup and cadence - this is not a request for a login or general reporting access to your ad server.

Send to: deliveryreports@cint.com
How often to send: Daily.
Date range of the data should be cumulative. Include data representing the entire date range of the tagged media.
Name/title of report: Include the full campaign name that was provided by Lucid. If possible, include the Lucid campaign ID.
Type of file: CSV.
See Appendix A for columns of data to include.

SITE-SERVED

Are there any site-served 1x1s in the media plan?
On which publisher(s)?
Which placements and creatives?
Is a placement running across web and app?
Which sites/apps?
Agency should break out the placement by web OR app and name it accordingly.
Does the publisher’s ad server have space for multiple 1x1s in a particular creative?
If Audience sends a wrapped/piggybacked tag, publisher should be reminded not to also implement the original agency 1x1 in addition to the wrapped tag. This would cause the agency’s tracking to be duplicated. Wrapped tags are only used when the publisher explicitly mentions that only one 1x1 is acceptable.

APPENDIX A

Ad Servers and the Corresponding Data To Include in Delivery Reports

Acast
Date
Campaign Name
Flight Name
Show / Channel URL ID (placement ID)
Channel URL Name (placement name)
Ad ID (creative ID)
Creative Name
Delivered Impression

ACE
Campaign Name
Date
Site Name
Placement Name
Creative Name
Impressions Tracked

Adform
Date
Line Item/Placement ID
Line Item/Placement
Creative ID
Creative
Impressions

Adpaq DSP
Date
Site ID
Site
Publisher ID
Publisher
Creative ID
Creative
Impressions

Adobe Ad Cloud DSP
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the ${TM_SITE_ID_NUM} macro)
Placement Name
Placement ID (corresponding with the ${TM_PLACEMENT_ID_NUM} macro)
Creative Name
Creative ID (corresponding with the ${TM_AD_ID_NUM} macro)
Environment / Platform Type
Impressions Tracked

AdsWizz
Time
Zone ID
Zone
Campaign ID
Campaign
Display Ad ID
Display Ad
Ad ID
Ad
Audio Impressions

Amobee DSP
Campaign Name
Campaign ID
Date
Placement Name
Placement ID (corresponding with the $!{LINE_ITEM_ID} macro)
Creative Name
Creative ID (corresponding with the $!{CREATIVE_ID} macro)
Environment
Platform Type
Impressions Tracked

AOL One
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the ${campaignId} macro)
Placement Name
Placement ID (corresponding with the ${bidId} macro)
Creative Name
Creative ID (corresponding with the ${creativeId} macro)
Environment
Platform Type
Impressions Tracked

AppNexus (Xandr)
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the ${SITE_ID} macro)
Placement Name
Placement / Line Item ID (corresponding with the ${CPG_ID} macro)
Creative Name
Creative ID (corresponding with the ${CREATIVE_ID} macro)
Environment
Platform Type
Impressions Tracked

Atlas
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the {{SITE.ID}} macro)
Placement Name
Placement ID (corresponding with the {{PLACEMENT.ID}} macro)
Creative Name
Creative ID (corresponding with the {{AD.ID}} macro)
Impressions Tracked

Beeswax
Campaign ID
Campaign Name
Line Item ID
Line Item Name
Creative ID
Creative Name
Impressions
Date

Blis
Date
Publisher Name
Campaign ID
Campaign
Banner ID
Banner
Impressions

Celtra
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the {celtraSupplierId} macro)
Placement Name
Placement ID (corresponding with the {celtraPlacementId} macro)
Creative Name
Creative ID (corresponding with the {celtraCreativeId} macro)
Impressions Tracked

Criteo
Date
Ad ID
Ad
Banner ID
Banner
Impressions

DBM
Campaign Name
Date
App/URL Name
App/URL ID (corresponding with the ${UNIVERSAL_SITE_ID} macro)
Line Item Name
Line Item ID (corresponding with the ${CAMPAIGN_ID} macro)
Creative Name
Creative ID (corresponding with the ${CREATIVE_ID} macro)
Impressions Tracked

DCM
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the %esid! macro)
Placement Name
Placement ID (corresponding with the %epid! macro)
Creative Name
Creative ID (corresponding with the %ecid! macro)
Environment
Platform Type
Impressions Tracked

DFP
Date
Order
Order ID
Line item
Line item ID
Ad Unit
Ad Unit ID
Creative
Creative ID
Master and Companion creative
Master and Companion creative ID
Environment
Total impressions

Eyeview
Campaign Name
Date
Site Name
Site ID (corresponding with the %site_id% macro)
Placement Name
Placement ID (corresponding with the %placement_id% macro)
Creative Name
Creative ID (corresponding with the %creative_id% macro)
Impressions Tracked

Flashtalking
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the [%siteID%] macro)
Placement Name
Placement ID (corresponding with the [%placementID%] macro)
Creative Name
Creative ID (corresponding with the [%creativeID%] macro)
Impressions Tracked

FreeWheel
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the #{site.title} macro)
Placement Name
Placement ID (corresponding with the #{ad.placement.name} macro)
Creative Name
Creative ID (corresponding with the #{ad.creative.name} macro)
Impressions Tracked

Hawk DSP
Date
Media plan ID
Media plan
Campaign ID
Campaign
Creative ID
Creative
Impressions

Illumin (Acuity Ads)
Date
Creative name encoded
Creative ID
Creative
Impressions

Innovid
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the {iv_publisherid} macro)
Placement Name
Placement ID (corresponding with the {iv_placementid} macro)
Creative Name
Creative ID (corresponding with the {iv_creativeid} macro)
Impressions Tracked

Kevel
Date
Site ID
Site
Placement/Zone ID
Placement/Zone
Ad ID
Ad
Impressions

LKQD
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the $$siteid$$ macro)
Placement Name
Placement ID (corresponding with the $$dealid$$ macro)
Creative Name
Creative ID (corresponding with the $$creativeid$$ macro)
Environment
Platform Type
Impressions Tracked

MediaMath
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the [BID_ATTR.site_id] macro)
Placement Name
Placement ID (corresponding with the [BID_ATTR.ad_id] macro)
Creative Name
Creative ID (corresponding with the [AD_ATTR.creative] macro)
Environment
Platform Type
Impressions Tracked

MNTN
Date
Advertiser ID
Advertiser
Creative group ID
Creative group
Creative ID
Creative Name
Impressions

Prado
Date
Campaign ID
Campaign
App ID
App
Impressions

PubMatic
Date
Placement ID
Placement
Creative ID
Creative
Impressions

PulsePoint
Campaign Name
Campaign ID
Date
Publisher Name
Publisher ID (corresponding with the %%PID%% macro)
Ad Group Name
Ad Group ID (corresponding with the %%ADGRPID%% macro)
Ad Size (corresponding with the %%ADSIZE%% macro)
Impressions Tracked

RTL
Date
Placement ID
Placement
Creative ID
Creative
Impressions

RUI
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the  macro)
Placement Name
Placement ID (corresponding with the  macro)
Creative Name
Creative ID (corresponding with the  macro)
Environment (identifying desktop vs mobile app vs mobile web)
Impressions Tracked

Servo
Campaign Name
Date
Site Name
Site ID (corresponding with the $$_CDID_$$ macro)
Placement Name
Placement ID (corresponding with the $$_PLACEMENTID_$$ macro)
Creative Name
Creative ID (corresponding with the $$_CREATIVEID_$$ macro)
Impressions Tracked

Specific Media
Campaign Name
Date
Site Name
Site ID (corresponding with the <sid> macro)
Placement Name
Placement ID (corresponding with the <lid> macro)
Creative Nam
Creative ID (corresponding with the <bid> macro)
Impressions Tracked

Sizmek
Campaign Name
Campaign ID (corresponding with the [%tp_CampaignID%] macro)
Date
Site Name
Site ID (corresponding with the [%tp_SiteID%] macro)
Placement Name
Placement ID (corresponding with the [%tp_PlacementID%] macro)
Ad Name
Ad ID (corresponding with the [%tp_AdID%] macro)
Mobile Device Info
Device Type
Mobile OS
Impressions Tracked

SpotX
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the $CHANNEL_ID macro)
Placement Name
Placement ID (corresponding with the $PUBLISHER_ID macro)
Creative Name
Creative ID (corresponding with the $SPOT_MARKET_ID macro)
Device Type
Mobile OS
Impressions Tracked

SpringServe
Date
Supply Tag ID
Supply Tag
Demand Tag ID
Demand Tag
Impressions

StackAdapt
Date
Campaign ID
Campaign
Placement ID
Placement
Creative ID
Creative
Impressions

Teads
Campaign Name
Campaign ID
Date
Placement Name
Placement ID (corresponding with the [GID] macro)
Creative Name
Creative ID (corresponding with the [CID] macro)
Device Type
Mobile OS
Impressions Tracked

The Trade Desk
Campaign Name
Campaign ID
Date
Site Name
Site ID (corresponding with the %%TTD_SITE%% macro)
Placement Name
Placement ID (corresponding with the %%TTD_CAMPAIGNID%% macro)
Creative Name
Creative ID (corresponding with the %%TTD_CREATIVEID%% macro)
Impressions Tracked

Tremor
Campaign Name
Date
Site Name
Site ID (corresponding with the ###PUBLISHER_ID### macro)
Placement Name
Placement ID (corresponding with the ###AD_ID### macro)
Creative Name
Impressions Tracked

Tremor (Alphonso)
Campaign Name
Date
Site Name
Placement Name
Placement ID (corresponding with the [LINE_ID] macro)
Creative Name
Creative ID (corresponding with the [CREATIVE_ID] macro)
Impressions Tracked

Trueffect
Campaign Name
Date
Site Name
Site ID (corresponding with the @@SIID@@ macro)
Placement Name
Placement ID (corresponding with the @@PLID@@ macro)
Creative Name
Creative ID (corresponding with the @@CRID@@ macro)
Impressions Tracked

Turn
Campaign Name
Date
Site Name
Site ID (corresponding with the $!{SITE_ID} macro)
Placement Name
Placement ID (corresponding with the $!{PACKAGE_ID} macro)
Creative Name
Creative ID (corresponding with the $!{CREATIVE_ID} macro)
Impressions Tracked

Vindico
Campaign Name
Date
Site Name
Site ID (corresponding with the %V-SITE-ID% macro)
Placement Name
Placement ID (corresponding with the %V-OTLT-ID macro)
Creative Name
Creative ID (corresponding with the %V-INAM-ID% macro)
Impressions Tracked

Xaxis
Campaign Name
Date
Site Name
Site ID (corresponding with the ${TAG_ID} macro)
Placement Name
Placement ID (corresponding with the ${CP_ID} macro)
Creative Name
Creative ID (corresponding with the ${CREATIVE_ID} macro)
Impressions Tracked

YFN
Campaign Name
Campaign ID
Date
Site Name
Site ID
Placement Name
Placement ID (corresponding with the ${placement_id} macro)
Creative Name
Creative ID (corresponding with the ${advertisement_id} macro)
Impressions Tracked

Other (not listed)

APPENDIX B
About the Audience tag: Pixel Vendor Implementation Guide