Streaming-specific qualifications are included for all Lucid Measurement studies where connected TV (CTV) is flagged during study setup as part of the digital campaign. These questions are used to increase the likelihood that the exposed respondent taking the survey saw an ad on CTV and disqualifies survey takers who report that they “do not stream content or watch TV”.
Question 1: TV platform usage
How do you typically watch TV? (choose all that apply)
Antenna
Cable or satellite subscription
Streaming apps (netflix, hulu, peacock, disney+ etc.)
I do not watch TV (term)
Multiple response, randomized
Question 2: TV daypart consumption
What time of the day do you typically stream or watch TV content? (choose all that apply)
Weekday morning (mon-fri 6 am - 10 am)
Weekday daytime (mon-fri 10 am - 8 pm)
Weekday evening (mon-fri 8 pm - 11 pm)
Weekday late night (mon-fri 11 pm - 6 am)
Weekend morning (sat-sun 6 am - 10 am)
Weekend daytime (sat-sun 10 am - 8 pm)
Weekend evening (sat-sun 8 pm - 11 pm)
Weekend late night (sat-sun 11 pm - 6 am)
I do not stream content or watch TV (term)
Multiple response, fixed order
Question 3: TV hours of consumption?
How many hours of television or streaming content do you typically watch on a daily basis?
Less than 2 hours
2-4 hours
4-6 hours
More than 6 hours
I do not stream content or watch TV (term)
Single response, fixed order
Question 4: Streaming subscriptions
Which of these streaming services have you watched in the past 7 days? (choose all that apply)
Amazon prime video
Apple TV+
Disney +
ESPN
Hulu
Max
Netflix
Paramount +
Peacock
Twitch
Other
I have not watched any streaming services in the past 7 days (term)
Multiple response, randomized