Important: The following baseline questions are always included and cannot be modified.
Linear TV qualifications are included for all Lucid Measurement studies where linear TV is a measured media platform. These questions are used to increase the likelihood that the exposed respondent taking the survey saw an ad on linear TV and disqualify survey takers who report that they “do not own or watch TV”. Answers are also utilized when calculating media propensity.
Question 1: TV brand ownership
What brand(s) of television set(s) do you have in your household? (choose all that apply)
Hitachi
LG
Mitsubishi
Sharp
Panasonic
Phillips
Samsung
Sony
Toshiba
Vizio
Other
I don’t have a TV (term)
Multiple response, randomized
Question 2: TV device usage
On which of these devices do you typically watch TV shows or movies? (choose all that apply)
Mobile/tablet device
PC (laptop or desktop)
TV (smart TV, cable/satellite box, roku, apple TV, chromecast, etc.)
Other
I do not watch TV shows or movies (term)
Multiple response, randomized
Question 3: TV how do you watch?
How do you typically watch TV? (choose all that apply)
Antenna
Cable or satellite subscription
Streaming apps (netflix, hulu, peacock, disney+ etc.)
I do not watch TV (term)
Multiple response, randomized
Question 4: TV daypart consumption
What time of the day do you typically stream or watch TV content? (choose all that apply)
Weekday morning (mon-fri 6 am - 10 am)
Weekday daytime (mon-fri 10 am - 8 pm)
Weekday evening (mon-fri 8 pm - 11 pm)
Weekday late night (mon-fri 11 pm - 6 am)
Weekend morning (sat-sun 6 am - 10 am)
Weekend daytime (sat-sun 10 am - 8 pm)
Weekend evening (sat-sun 8 pm - 11 pm)
Weekend late night (sat-sun 11 pm - 6 am)
I do not stream content or watch TV (term)
Multiple response, fixed order
Question 5: TV day of week consumption
What day of the week do you typically watch TV? (choose all that apply)
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
I do not watch TV (term)
Multiple response, fixed order
Question 6: TV hours consumption
How many hours of television or streaming content do you typically watch on a daily basis?
Less than 2 hours
2-4 hours
4-6 hours
More than 6 hours
I do not stream content or watch TV (term)
Single response, fixed order
Question 7: TV network consumption
Which networks do you typically watch on TV? (choose all that apply)
ABC
BET
Bravo
CBS
CNN
Discovery
ESPN
Food network
FOX
Fox news
FX
HGTV
MTV
NBC
Univision
TBS
Telemundo
TLC
TNT
USA Network
Other
I do not watch TV (term)
Multiple response, randomized
Question 8: TV program genre consumption
Which program genres do you typically watch on TV? (choose all that apply)
Comedies
Dramas
News
Movies
Reality shows
Sports
Talk shows
Other
I do not watch TV
Multiple response, randomized