Social Modeling Questions

Important:The following questions are always included when social measurement is part of the study and cannot be modified.

Social reporting leverages a multi-step approach to verify consumer’s online behavior through Cint’s global research platform and a robust opportunity-to-see methodology. Respondents answer four general social opportunity-to-see (OTS) questions and one brand-specific social OTS question; their responses are used to assess if they were highly likely or unlikely exposed to a social ad.

Question 1: Social media platforms

Which of the following social media platforms do you use or actively participate in?

• Facebook

• Instagram

• LinkedIn

• Pinterest

• Tumblr

• Snapchat

• TikTok

• Twitch

• Twitter/X

• Other

• Reddit

• WhatsApp

• YouTube

• None of the above

Multiple response, randomized

Question 2: Social media usage

How often do you access social media services (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.)?

• Several times a day

• About once a day

• Several times a week

• About once a week

• A few times a month

• Never

Question 3: Social media interests

Which of the following topics do you regularly follow or read about on social media platforms? (choose all that apply)

• Career

• Celebrities and entertainment

• Education

• Fashion and beauty

• Finance

• Fitness and exercise

• Food and travel

• Home and garden

• Nature and wildlife

• News

• Pets and animals

• Quizzes and games

• Sports

• Technology

• None of the above/i don’t use social media

Question 4: Social media exposure

Standard question: How often do you see/hear ads related to your interests on a social platform? (choose one)

• Daily

• Weekly

• Monthly

• Rarely

• Never

Question 5: Past media exposure: social

How likely are you to have seen an ad for <in-target brand> on any of the following social platforms?

Social platforms used reflect those indicated at setup.