Important:If the campaign industry is advocacy or political at least two of the following political baseline questions must be selected in addition to “past media exposure” and “device usage”. See baseline questions for more information.
These baseline questions must be included in all Lucid Impact Measurement studies where “political” is selected as the industry. They are used to calculate media propensity. The response data will be made available in the raw data file.
Question 1: Voter registration
Are you currently registered to vote in the state where you live now?
Registered in the state i live
Not registered in the state i live
Not registered
Question 2: Voting history
Did you vote in one or more elections in the past 10 years?
Yes
No
Rather not say
Question 3: Party affiliation
Which political party do you most identify with?
Democrat
Republican
Independent
Something else
Don’t know
Question 4: Role of government
Which of the following statements do you most agree with?
Government should do more to solve problems.
Government is doing too many things; problems are better solved by businesses and individuals.
Question 5: Political engagement
Would you consider yourself politically engaged?
Very engaged
Somewhat engaged
Not engaged
See the following for more information on baseline questions: