Linear TV measurement FAQ

It is a measurement of the brand lift for linear TV ads in Lucid's Measurement. Linear TV measurement is multi-sourced and leverages privacy-safe data integrations from SambaTV and iSpot.tv to combine the real-time behaviors of over 1 million TV consumers with our largest first-party marketplace.

Anyone looking to understand the impact of their branding campaigns running on linear TV and digital channels. If you are already using Lucid Measurement, but are not measuring your linear TV buys with us, reach out today! We encourage current Lucid Measurement customers to explore linear TV measurement.

ISpot and Samba data is available in the United States.
Samba data is available in the United States and the United Kingdom.

Lucid’s linear TV measurement enables you to get a holistic view of campaign brand lift performance by measuring linear TV alongside digital channels in one dynamic dashboard.

Linear TV brand-lift measurements are based on results from actual, passive capture of TV ad exposure.

We leverage secure, privacy-safe data integrations with Samba TV and iSpot to help expand reach and feasibility for measuring linear TV campaigns in real time. SambaTV and iSpot.tv who leverage automated content recognition (ACR) technology to collect data only from devices that "opt-in" to reporting during TV device set up. SambaTV owns ACR hardware technology across 13 manufacturers. iSpot.tv collects viewing data from Vizio and LG Smart TVs.

Only one data provider can be used per campaign. Simply, you will have to choose either iSpot.tv or SambaTV data per campaign. For UK studies, only Samba data is available.

Lucid Measurement provides attitudinal measurement, rather than TV ratings or reach and frequency, effectively telling you how your target audience perceives your brand after exposure to your advertising in real time.

Measuring linear TV in Lucid Measurement provides a more accurate approach to identifying individual ad exposure, along with contextual information important to you, such as network, daypart, program, genre, ad creative, and brand identifiers. You will get a holistic campaign view based on large sample sizes, generating meaningful results that update daily.

• Data: Linear TV exposure data can be purchased from iSpot.tv or Samba. Samba data is also available for studies for UK-based campaigns.

• Channels: Linear TV has been added to the channel breakout list.

• Questions/KPIs: All respondents will take the same survey. If TV data is included. Additional baseline questions will be included on top of your five selected KPIs/questions from Lucid Impact Measurement’s standardized Survey Template (single punch, multi-punch, or limited grid questions).

• Reporting and optimization: Cross-screen lift (exposed to digital only, TV only or both) as well as new TV-specific breakouts for lift by daypart, ad length, and network. Previous breakouts continue to be supported for TV reporting: creative and frequency

Linear TV data is delivered by our data providers on a 3-6 day lag. The product refreshes with newly available data daily at 3:00 UTC.

Respondents' last exposure is defined as the last time they saw an ad, regardless of device or media channel. So whether they are served an ad digitally or via linear TV, the last ad exposure will be credited.

Yes. If you choose, linear TV can be measured alone. Although cross-platform measurement is more effective when you are subscribing to both linear TV and digital brand-lift measurement.

No, Local or Addressable TV data cannot be measured for brand lift at this time. If this is a requirement, please reach out to your account rep.

The number of impressions and GRPs per campaign tier pricing. Please contact your account manager or use the contact form here to inquire.

Up to 10 business days to set up the campaign and launch.

In the US, the linear TV portion of the media plan should include at least 35 GRPs or 50M impressions. For UK studies, the linear TV media plan should include at least 50 TVRs or 30M impressions.

Anything below the minimum required impressions or GRPS may not provide valuable results.