Study Creator FAQ

Study creator in Lucid Impact Measurement is an optional self-service workflow that allows you to set up and launch brand lift studies in a few steps without needing to interact your Cint team.

Study creator gives you the keys to set up and launch brand lift studies on your own with a streamlined and intuitive process. Shorten your time to launch and accelerate your brand lift workflow with a simple, three-step workflow that:

• Cuts time-to-launch from days to minutes

• Offers you full control over how brands, KPIs, and ad tracking are set up

• Allows you to launch whenever you want

• Reduces email volume to free up valuable time

The workflow is made up of the following steps:

1. Study details

   1. Name

   2. Flight dates (recommend starting when media starts running)

   3. Country-language

   4. Industry

   5. Media tracked (digital and/or linear tv)

      1. Impressions

2. Tracking

   1. Tags

3. Survey

   1. Brand

      1. Your brand

      2. Competitor brands

   2. Brand information

      1. Product category

      2. Purchase window

      3. Ad message (optional)

   3. Attributes

   4. Select up to 5 brand KPIs to track

      1. Order

      2. Customization (limited)

   5. Approve required behavior and attitudinal questions

4. Audience

   1. Target audience filters (optional)

      1. add 1-3 target audience filters

5. Review

   1. Study details

   2. Survey questions

   3. Target audience filters

   4. Launch

See measurement study creator set up guide for more information.

The same standardization rules apply from the standard survey template. You have some customization available, which is noted in the workflow, but additional customization requires scoping and approval. If you have questions, please don’t hesitate to contact your Cint representative.

We allow users to add up to 10 brands as part of their competitive set. This means that each KPI will have 12 answer options: in-target brand, the competitive set, and the none of the above option.

Contact your Cint representative to get study creator enabled for you and your team.

Excited to get started? Take the Lucid Impact Measurement certification course which includes a lesson on study creator and become the resident expert on your team.

Reach out to your Cint representative for more information on pricing.

See create a tracking only study for information on creating tags for media tracking.