Cint is constantly reviewing its Profile Library (Standard Qualifications Library) to provide quality targeting to its buy-side users and easy to map to options for its supply partners. Part of this process are our quarterly updates. See below for more details on the upcoming changes.
What is changing? How will it impact you?
For buyers:
New questions will begin to be visible in the UI before July 31, 2025.
Updates to existing questions (profilers) where new options are getting added will start reflecting from July 28, 2025
Depreciation of a qualification will be done only on July 31, 2025.
If you are integrated with the Cint Exchange or/and Lucid MP, we highly recommend updating your mapping accordingly.
For suppliers:
Please look out for any new questions we have already added and new ones in the week before July 31, 2025.
Updates to existing questions (profilers) where new options are getting added will start reflecting from July 31, 2025. High priority questions are already added. Please check the mapping.
Depreciation of a qualification will be done only on July 31, 2025.
Download this document to see a list of updates to qualifications in this quarter.
Please review live surveys and question mappings to ensure targeting remains accurate.
Highlight and key update:
New Region-Specific Questions: New regional questions have been added for multiple countries, including Hungary, Turkey, Ecuador, South Africa, and more. Please refer to the “New Region Qualification Added” section in the file for the complete list.
Updated Ethnicity Questions: Ethnicity questions for Malaysia and Singapore have been updated with new answer options to better capture a wider audience in these regions.
New Banking Question: A banking-related question has been added for several markets, including France, Mexico, Spain, and three additional countries. Detailed information is available in the file.
Household Income Question: A household income question is now included for Bulgaria, Hungary, Serbia, and Romania.
Singapore Region Update: The qualification STANDARD_REGION_SG will be deprecated. A new, updated question named “Region - Singapore (Region)” has been added to the library, with updated answer options.
Poland Region Question Update: The question “Fulcrum_Region_PL_NUTS_I” has been updated with a new answer option reflecting the current regions in Poland.
New Citizenship Status Question: A citizenship status question has been added for Singapore and Hong Kong.
Peru Market Update: The Peru-English market will see the inclusion of 90 questions that already exist in the Peru-Spanish market. This addition will help project managers and others who don’t know the local languages understand the questions better. It also improves survey options for English-speaking audiences in Peru regions.
To reference the details of the complete standard qualification library, see the Standard Qualifications article. If you have any questions about these updated qualifications, reach out to your Cint account team or support@cint.com.