Release notes are a monthly roundup of the new features, enhancements, and API updates to Marketplace demand and supply products, Lucid Measurement, and new products and solutions.
Cint Exchange
Q2 qualifications update: live July 31st, 2025 [action required]
To improve targeting on the Marketplace, we have updated the profile library (standard qualifications library).
Changes will be live and ready to use on the Marketplace and via API by July 31st, 2025. See the Q2 qualification updates: live July 31st, 2025 article for a list of updates and new qualifications.
Please review your live surveys and question mappings to ensure targeting remains accurate. See standard qualifications to see the complete library.
If you have any questions about these updated qualifications, reach out to your Cint account team or support@cint.com.
Migrating to the Cint Exchange
Your account team will be in touch to discuss the details of your migration journey. Check out the Cint Exchange FAQ to learn more about the new platform.
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Suppliers
Q2 qualifications update: live July 31st, 2025 [action required]
The quarterly updates to our profile libraries (qualifications library) are coming up.
See Q2 qualification updates: live July 31, 2025 for a list of all updates and new qualifications.
Highlights and key updates:
New region-specific questions: New regional questions have been added for multiple countries, including Hungary, Turkey, Ecuador, South Africa, and more. Please refer to the “new region qualification added” section in the file for the complete list.
Updated ethnicity questions: Ethnicity questions for Malaysia and Singapore have been updated with new answer options to capture a wider audience in these regions.
New banking question: A banking-related question has been added for several markets, including France, Mexico, Spain, and three additional countries. Detailed information is available in the file.
Household income question: A household income question is now included for Bulgaria, Hungary, Serbia, and Romania.
Singapore region update: The qualification STANDARD_REGION_SG will be deprecated. A new, updated question named “region - Singapore (region)” has been added to the library, with updated answer options.
Poland region question update: The question “Fulcrum_Region_PL_NUTS_I” has been updated with a new answer option reflecting the current regions in Poland.
New citizenship status question: A citizenship status question has been added for Singapore and Hong Kong.
Timeline
Please monitor for updates the week before 31st July 2025.
Updates to existing questions (profilers), where new options are added, will start 28th July 2025. High-priority questions have already been added. Please check the mapping.
Depreciation of qualifications will be done only on 31st July 2025.
Improved respondent termination insight with updated reason codes
In our april 25 product release notes, we announced the upcoming introduction of three new prescreener response codes. These were designed to provide greater transparency around respondent terminations related to updates to our user experience.
We’re pleased to share that these new response codes will be available on 8th July 2025. You can learn more about these changes in the following article: respondent experience changes - what supplier partners can expect.
New response codes
301 - term: voluntary exit
302 - term: duplicate session
303: session timed out
235 - quality termination: secure client callback failure - respondent returned to the Lucid Marketplace without corresponding secure client callback
335 - quality termination: server to server callback failure - respondent returned to the Cint Exchange without the appropriate server to serve call being received.
In addition, we will remove the possibility of respondents having more than one session open at a time, reducing the likelihood of duplicate sessions.
The number of IDs you receive is increasing
As we continue to migrate customers to the Cint Exchange, we’re making some changes to the volume of IDs you can receive. From early July, surveys targeting IDs will begin to target up to 3000 IDs.
What does this mean for you?
Currently, the OTS recontact_PID list is limited to 3000 IDs. If a survey exceeds that limit, you will not receive the full list of IDs.
Start calling the “get qualified respondents” API endpoint to receive the full list of IDs.
What are the benefits to you?
Cint is committed to becoming ever more targeted in its approach with the goal of delivering a better quality experience for respondents and, in turn, reducing costs for our partners.
By investing in upgrading your capacity to receive more targeted IDs, now you will
Maximize your potential conversion rates
Reduce costs on the respondent to survey matching
Future-proof your business with long-lasting impact
If you have any questions about these updates, reach out to your Cint account team or support@cint.com.
Measurement
Make your customer stories count with new brand lift attribution options - beta
Talking about advertising outcomes can be a challenge for even the most savvy analysts. Even minor decisions in how results are calculated can have a big impact on what your stakeholders hear. That’s why Lucid Measurement now offers a filter option to switch attribution models on your brand lift metrics for all digital-only measurement studies launched June 2 or later.
Multi-touch brand lift makes your data cuts representative of how every ad exposure impacts campaign outcomes.
Last-touch brand lift lets you make easy comparisons between media tactics.
Overall lifts remain unchanged regardless of the attribution model.
Check it out in the filter menu in Lucid Measurement:
AI insights in powerpoint wrap up report - beta
Your powerpoint wrap-up report is getting smarter! Each powerpoint report exported from Lucid Measurement by Cint will now include an executive summary slide with AI-generated insights on the top lift results from the campaign. This saves you time by surfacing the best data cuts across your campaign and gives you pre-built talking points to report back to your key stakeholders.
See export powerpoint report FAQ for more information.
New country-language options available
Now deliver brand lift surveys in Poland-Polish and Romania-Romanian. Our global expansion allows you to measure the impact of your campaigns, no matter where they are running.
Training & Certification
Become the resident expert on your team with our product certification program [reminder]
Take a deep dive into Cint products with an interactive certification program. Become the resident expert on your team with this free program which can be completed in just over an hour.
Navigate to the certification programs using in-app help “?” or register on the Cint website.