Cint is constantly reviewing its Profile Library (Standard Qualifications Library) to provide quality targeting to its buy-side users and easy to map to options for its supply partners.
Part of this process are our quarterly updates. See below for more details on the upcoming changes!
What is changing? How will it impact you?
For buyers:
New questions will begin to be visible in the UI before 30th April 2025.
Updates to existing qualifications where new options are getting added will start reflecting from 28th April 2025.
New country and language combinations have been created, as listed in the attached file.
If you are integrated with the Cint Exchange or/and Lucid MP, we highly recommend updating your mapping accordingly.
For suppliers:
Please look out for any new questions in the week before the 30th of April.
Updates to existing qualifications where new options are getting added will start reflecting from 28th April 2025.
New country and language combinations have been created, as listed in the attached file.
Download this document to see a list of updates to qualifications in this quarter.
Please review live surveys and question mappings to ensure targeting remains accurate.
Highlight and key update:
New Countries and Languages: Several new countries and their respective languages have been added to the profile library. Core questions such as Age, Gender, Industry, and other frequently used questions will be available for these markets.
Region-Specific Questions: Multiple region-based questions have been introduced across various countries, such as Algeria, Bahrain, Bolivia, Costa Rica, Cyprus, Ghana, Iran, Kazakhstan, Kenya, Oman, Nigeria, and more. These additions will enable better targeting of respondents from specific regions. Please refer to the attached file for the complete list of countries.
Addition of English Language Questions: To enhance accessibility for project managers and others who may be unfamiliar with local languages, several questions will be added in English language for countries including Chile, Greece, Kazakhstan, Bolivia, Bahrain and Italy. This will also improve survey offerings by targeting English-speaking audiences in these regions and Project Managers who run surveys in foreign countries.
STANDARD_INDUSTRY: The Industry question will be updated with new options related to the music industry, expanding coverage for this sector.
STANDARD_AUTO_BRANDS: The Automobile question will be updated with an extended list of brands to reflect wider market trends.
Audio video accessibility: A new question will be introduced in major markets to target respondents willing to listen to audio and/or watch video during surveys. This will help enhance the survey experience and ensure respondent suitability for multimedia content.
To reference the details of the complete standard qualification library, see the Standard Qualifications article. If you have any questions about these updated qualifications, reach out to your Cint account team or support@cint.com.