Cint is constantly reviewing its Profile Library (Standard Qualifications Library) to provide quality targeting to its buy-side users and easy to map to options for its supply partners. Part of this process are our quarterly updates. See below for more details on the upcoming changes.
What is changing? How will it impact you?
What is changing? How will it impact you?
For buyers:
New questions will begin to be visible in the UI before October 31st 2025.
Updates to existing questions (profilers) where new options are getting added will start reflecting from October 27th 2025.
The precode changes will be implemented strictly on October 31st 2025.
If you are integrated with the Cint Exchange or/and Lucid MP, we highly recommend updating your mapping accordingly.
For suppliers:
Please look out for any new questions we have already added and new ones in the week before October 31st 2025.
Updates to existing questions (profilers) where new options are getting added will start reflecting from October 27th 2025.
High priority questions are already added. Please check the mapping.
Download this document to see a list of updates to qualifications in this quarter.
Please review live surveys and question mappings to ensure targeting remains accurate.
Highlight and key update:
New Region-Specific Questions
Multiple countries, including Finland, Portugal, Croatia, Ireland, and others, have new regional questions added.
Please refer to the “New Region Qualification Added” section in the file for the complete list.Market: Slovakia
Education question will be added.
Mobile Carrier questions will be added.Market: Greece
A Household Income question will be added.Market: Hungary
A Banking question will be added, to target the primary bank name.Question: P4W_GROCERY_PURCHASING
A new answer option will be added: Cheese/Cheese Products (sliced cheese, cheese snacks, etc.).Question: STANDARD_AUTO_TYPE
A new answer option will be added: Two-Wheeler (e.g., Motorcycle, Scooter).Question: STANDARD_HH_RESPONSIBILITY
A new answer option will be added: Healthcare.Question: Education_Field_of_Study
Education field/major-related question will be added in multiple markets to target university/college subject areas.
To reference the details of the complete standard qualification library, see the Standard Qualifications article. If you have any questions about these updated qualifications, reach out to your Cint account team or support@cint.com.