Unaided awareness
How should unaided awareness results be interpreted?
Unaided awareness measures how top-of-mind a brand is among its target audience. This metric is a key indicator of the effectiveness of marketing and branding efforts. High unaided awareness indicates a strong brand recognition, which often leads to increased consumer trust and loyalty. This metric is crucial for assessing a brand’s competitive position in the market and helping clients optimize their branding efforts for sustained success.
Are there any additional costs for using unaided awareness?
No, there are no additional costs for clients
Can acceptable variations be added after a study launches?
No, you cannot add more acceptable answers after a study launches. However, you can remove existing answers from the unaided awareness KPI page in the results dashboard.
Is unaided awareness available for multi-language surveys?
Unaided awareness is not yet available for surveys running in multiple languages, but it is currently being tested and developed.
Are variations case sensitive?
Variations are not case sensitive. There is no need to include Coca-Cola and Coca-Cola as variations.
How are responses counted if a respondent includes multiple brands or products in their answer?
If any acceptable variation of the brand is found in the response, it will be counted. For example: If someone lists “Coca-Cola, Sprite, Dr. Pepper” on a survey measuring for Coca-Cola, the response will be counted as positive because Coca-Cola was included.
Can we include multiple text boxes or request the top 3 brands?
No, the unaided awareness KPI just displays a single text box and asks respondents to list a single brand that comes to mind.