Targeted recruitment
What is targeted recruitment?
With targeted recruitment, you can easily match brand lift survey recruitment to your campaign targeting strategy using standard demographic buckets to limit who is eligible to take a survey.
What buckets are available to target the survey audience to?
Age: 18-24, 25-34, 35-44, 45-54, 55-64, 65+
Gender: male, female
Household income: <$25K, $25-$50K, $50-$75K, $75-$100K, $100K+
Brazil: <R$15K, R$15K-R$40K, R$40K-R$65K, R$65K-R$90K, R$90K+
Region:
US: Northeast, Midwest, South, West
UK: Northern England, Midlands, Southern England, Wales, Scotland, Northern Ireland
CAN: Atlantic Canada, British Columbia, Northern Canada, Ontario, Prairies, Quebec
AUS: New South Wales, Victoria, Queensland, Western Australia, Tasmania, Central Australia
BR: Centro-Oeste, Nordeste, Norte, Sudeste, Sul
DMA & state (US-only): see Cint standard qualifications for full list
What is the status of the feature?
The capability is available in beta as of August 15, 2024. Before a study is launched, you can request that your PSM add targeted recruitment.
Where is this feature available?
US, UK, AU, BR, CA
How do you get started?
Inform your Cint team that you would like to apply targeted recruitment to a study:
Targeted estimated impressions must still meet our impression minimums
Email full campaign details, including targeted recruitment parameters:
Standard buckets are available across age, gender, household income and region
Is there any additional cost for adding targeted recruitment to a study?
During beta, there will be no additional cost. Once this feature is in GA there will be a 10% add-on fee for studies with non-geographic targeted recruitment applied (age, gender, HHI).
Are there any changes to impression minimums?
No. The targeted estimated impressions must meet our study minimums to run a study with targeted recruitment.
Will studies with targeted recruitment be included in benchmark norms?
Not at the start. Our data science team will perform an analysis to understand how targeted recruitment may impact campaign benchmarks and then determine how to best incorporate.
When is it best to use targeted recruitment?
Targeted recruitment should be used when a campaign has strict targeting that aligns to our standard demographic buckets and where few or no respondents outside of the target segment are expected to be exposed to ads.
When should I use targeted recruitment vs a target audience filter on a study?
All Lucid Impact Measurement study recruitment goals are adjusted in-flight to recruit exposed & control groups (respondents) that reflect the campaign’s demographic breakdown. The goal is to provide a holistic and representative view of media delivery.
Targeted recruitment limits the survey recruitment to only those within the specific criteria. It should be used when a campaign has strict targeting and it is expected that few consumers will fall outside the target audience will be exposed to the campaign.
On the other hand, a “target audience filter” allows you to quickly filter in the dashboard to key audiences without restricting recruitment. The filters will help you better understand how specific segments, and the general population, contributed to the overall lift.
Can I add filters to limit recruitment mid-campaign?
No, this is currently not supported under any circumstances.
If targeted recruitment is applied mid-campaign, it could lead to significant sample bias and invalidate results.
Can I remove filters to limit recruitment mid-campaign?
No, not at this time.