To ensure that we are providing you with the most accurate data as we expand bottom and mid-funnel outcomes measurement offerings, we are making a change to the units of measurement in all Lucid Measurement products effective September 1, 2026.
Moving forward, the values reported in all Cint measurement products, including the Lucid Measurement dashboard, exports, API, and any future products that report the results of a measurement study will adhere to the following rules:
Brand lift results and any metrics that are derived as an absolute difference between two percentages will be shown in percentage points (pp).
Sales lift results and any metrics that are calculated as a relative difference between two numbers will be shown as a percentage (%).
This change reflects the most mathematically accurate way to report metrics derived from the ad effectiveness studies conducted by Cint. If you have any questions about this change, please reach out to your Cint representative to learn more.
Thank you for your understanding as we work to improve the Cint experience.
The Cint Team