We know that Lucid Measurement users have better things to do that spend time pouring over reports to get campaign insights, which is why our updated Lucid Measurement user interface comes loaded with new features to save time and get you the insights you need faster. Here are just a few things that have been updated to make it easier for you to find the information you need to make informed decisions about your brand media campaigns.
Updated Study List Page
Your Study List page has been optimized to give you more information about your studies and make it easier to compare results between studies. You can even access Study Creator workflows from directly in your reporting dashboard, saving you time switching between screens.
See Studies Page for more information.
Meet Luci, Your AI Study Companion
The new Lucid Measurement also includes an AI study companion to help you understand your study results faster. Just ask Luci a question about your study such as “what ad placements drove the highest brand favorability lift with users ages 25-34,” and Luci will give you a detailed and actionable breakdown to share with your key stakeholders.
See Luci AI study companion FAQ for more information.
New Study Creator Features
Study Creator has also been given an updated look and feel, with new screens to make it easier to manage campaign media channels and tracking tags, and even the ability to duplicate studies to save time inputting campaign attributes.
Watch the training video on the study creator details page
See Measurement: Create a Software Study for more information.
Mapping & Grouping
You can also make your reporting easier to read with the ability to map human readable names to site, placement, and creative IDs. Not only will this make the data visualizations in Lucid Measurement clear and actionable, but it will allow Luci to give you more in-depth study guidance as well.
See Mapping & Grouping for more information.
Advanced Filters (beta)
We’ve also added an advanced filtering function to make it easier to compare tactic or audience combinations or even to customize filter logic so that you can evaluate multi-touch user journeys or exclude certain tactics from the campaign results. This feature allows you greater control of your Lucid Measurement dashboard results than ever before.
Watch the training video on how to create more advanced filters
See Measurement Advanced Filters for more information.