To support the deprecation of the legacy Connect product, Cint has built a new media tracking feature within Impact Measurement. Tracking only studies provide a seamless and efficient tag management workflow.
See Study creator FAQ for more information on Study creator.
Landing page
Upon logging into the Impact Measurement admin, you will be presented with two options: Admin and Impact Measurement
Admin: Create new brand lift studies
Impact Measurement: View the study dashboard and dig into lift results
Click Admin.
See Study creator FAQ for more information on Study creator.
Admin > studies list
The studies list in the Impact Measurement admin lists all brand lift studies according to status.
Live: These studies are actively fielding respondents and lift metrics are actively being calculated.
Draft: Studies in this tab have been created but haven’t yet been launched.
Pending: Pending studies have been launched but won’t go live or start fielding respondents until the start date.
Complete: These studies are no longer fielding respondents and are past their end date. Lift data is final and conclusive.
Click the create study button on the top right to create a new study.
See Create a tracking only study for more information on Media tag tracking.
Enter key details about your ad campaign on the details page.
Campaign details
Enter the following:
Campaign name: This is the name of your brand lift study and can be whatever you decide.
Survey flight dates: These dates correspond to when respondents will be fielded for the study. Start date cannot be edited after a campaign is launched, however the end date can be extended.
Country – language: Determines the country and language the study will be fielded in.
Industry: Defines the category the campaign is assigned to for the benchmarks reported in IM.
Tracked media: Enter expected number of impressions for your digital and linear TV.
Create your media tracking pixels using the following options:
Media tracking - tag creation
Universal tag: If your media is being served through an ad server, use this to generate an event tag that can be appended at the campaign level
Site-served: If macros do not dynamically pull site/placement/creative data from the media or your media is being served directly by a publisher and the tags need to be placed individually at the site, placement, or creative level
Linear TV: If you have an integrated partnership with us, initiate by appending Samba or iSpot creative IDs
More info:
Set up the site served tag.
Click the add new button.
Enter the following information:
Site ID: A value from an ad server that campaigns are assigned to. Depending on setup, this can represent a specific site or publisher.
Placement ID: A value from a server that relates to the placement of where the ad will appear.
Creative ID: A value associated with the media that is being served. This lives under the Placement in the ad server.
Cachebuster: A dynamically populating parameter in the Lucid Pixel. This parameter ensures that a user's browser sees a pixel as unique and serves the pixel during each new ad call. This requires a platform specific macro to be entered at the time of implementation.
Mobile advertising ID: A unique anonymous identifier specific to mobile apps. Also known as the MAID, this unique ID number is how advertisers can track users and engagement on mobile apps. This requires a platform specific macro to be entered at the time of implementation.
Any and all spaces should be removed from the IDs and Cachebuster before saving your site served pixel
More info:
Set up the survey information:
Survey setup – in-target and competitive brands
Brand information entered here will be used to populate the KPI question templates and answer choices.
An in-target brand and at least two competitive brands are required to launch a brand lift study.
Survey setup – brand information
Brand information entered here will be used to populate the KPI question templates and answer choices.
This section is optional but necessary if using the following KPIs:
Product category: Brand consideration
Purchase window: Purchase intent
Ad message: Message association, message awareness
Brand attributes: Brand attributes
Survey setup – KPI selection
Select at least one KPI to measure in your Brand Lift Study. Maximum number of KPIs that can be added to any given study is five. Both Primary KPI and in–target brand are automatically denoted with a blue star but can be updated if necessary.
All question logic is locked and cannot be changed but displayed on the right side of the question card for transparency.
Click save and continue to move to the next step of study creation.
OR
Save and exit to save your study as a draft.
More info: For more about best practices and our standard survey questions, please refer to the following support articles:
Survey setup – behavioral and additional questions
Baseline questions are required and automatically included as part of Lucid’s de-confounding methodology. These ensure that respondents in the exposed and control group are similar both in demographics and psychographic/behavioral traits.
Response data will only be available in the raw data file. It cannot be used for filtering or lift reporting.
Baseline questions change if Linear TV is part of your media tracking or if your study falls into the Advocacy or Political industries.
More info:
Set up the audience information:
Target audience filters
Target audience filters allow you to quickly view certain data cuts of your campaign in the reporting dashboard. They do NOT impact recruitment.
To create a target audience filter:
Click add new.
Name your new filter
Add at least one attribute and in-target answer
Click save and close.
Up to three custom target audience filters can be added to your study.
Target audience filter attributes
Any of the standard qualifications found in our qualification library can be used an attribute in your target audience filter.
Type the name of the attribute and select from the dropdown menu.
Select in-target answers for your filter.
Full qualification library can be found here: Standard qualifications
Click save and close.
Review the study information:
Study review
The study review page allows you to confirm details of your study prior to launching. Details in each section can be edited by clicking on the pencil in the top right hand corner.
A preview can be exported in .png format.
Study launch
Once you have reviewed and confirmed all details of your brand lift study, you are ready to launch!
Once a study is launched, it cannot be edited so please review carefully before selecting Launch.
Your study will be in a “pending” state until the date indicated as the start date, at which point it will automatically go “live” and start fielding responses.