To support the deprecation of the legacy Connect product, Cint has built a new media tracking feature within Lucid Measurement. Tracking only studies provide a seamless and efficient tag management workflow.
More info: see study creator faq for more information on study creator.
Upon logging into the Lucid Measurement admin:
Select lucid admin from the left-hand menu.
The studies list displays.
This page lists all brand lift studies according to status.
Live: these studies are actively fielding respondents and lift metrics are actively being calculated.
Draft: studies in this tab have been created but haven’t yet been launched.
Pending: pending studies have been launched but won’t go live or start fielding respondents until the start date.
Complete: these studies are no longer fielding respondents and are past their end date. Lift data is final and conclusive.
Click the Create tracking only study button on the top right to create a new study.
Enter key details about your ad campaign on the details page.
Details
Enter the following:
Study name: this is the name of your brand lift study and can be whatever you decide.
Dates: these dates correspond to when respondents will be fielded for the study. Start date cannot be edited after a campaign is launched, however the end date can be extended.
Account: the account to associate with the study.
Country – language: determines the country and language the study will be fielded in.
Select Save and continue.
Next, create your media tracking pixels using the following options
Media tracking - tag creation
From here you can configure:
Universal tag: If your media is being served through an ad server (such as GAM, DCM, TTD) use this to generate an event tag that can be appended at the campaign level.
Site-served: If your media is being served directly by a publisher, use this to place the tags individually at the site, placement, or creative level.
More info:
Create a universal tag
Select + add new.
Choose your ad server, then add or edit your macros or values in the id fields. The following fields display by default:
Site id: the site identification number displays in the dashboard when viewing life performance by site.
Placement id: the placement identification number displays in the dashboard when viewing life performance by site.
Creative id: the creative identification number displays in the dashboard when viewing life performance by site.
Mobile advertising id: a unique pseudo-anonymous identifier tied to a mobile phone. This number is how mobile adversities can track users and engagement on mobile apps.
Cachebuster id: the is a dynamically populating parameter in the Lucid pixel. The ad servers macro should be entered at the time of implementation. This parameter ensures that a user's browsers sees a pixel as unique and servers the pixel up during each new ad call.
+ Add custom: select to add additional tags.
Select Save and continue.
Create a site-served tag
Click the add new button
Enter the following information:
Site id: a value from an ad server that campaigns are assigned to. Depending on setup, this can represent a specific site or publisher.
Placement id: a value from a server that relates to the placement of where the ad will appear.
Creative id: a value associated with the media that is being served. This lives under the placement in the ad server.
Cachebuster: a dynamically populating parameter in the Lucid pixel. This parameter ensures that a user's browser sees a pixel as unique and serves the pixel during each new ad call. This requires a platform specific macro to be entered at the time of implementation.
Mobile advertising id: a unique anonymous identifier specific to mobile apps. Also known as the MAID, this unique id number is how advertisers can track users and engagement on mobile apps. This requires a platform specific macro to be entered at the time of implementation.
Any and all spaces should be removed from the IDs and cachebuster before saving your site served pixel.
More info:
Select Save and continue.
Review
The study review page allows you to confirm details of your study prior to launching. Details in each section can be edited by clicking on the pencil in the top right hand corner.
A preview can be exported in .png format.
Click Return to studies.
The tracking only tab displays:
All tags that have been created display.
Click the three dot menu to edit or delete tegs.
