Below you will find a list of available the study types for Marketplace.
Study type | ID | Description |
|---|---|---|
Adhoc | 1 | A study designed for a specific purpose and specific client, and conducted as a one-off study or program of studies; the most common type of study. |
Community build | 8 | A study designed to recruit participants for a short-term community that may require follow-up participation. Because community builds typically collect PII, some suppliers may choose not to deliver to this study type. |
Diary | 2 | Short-term recontact study that requires daily input from the same respondent; respondents are usually required to fill in a regular online diary about specific habits. |
Face to face | 9 | A study designed to recruit participants for a face to face survey or focus group. |
IHUT (in-home use test) | 5 | A study where respondents are given a product to use or test in their homes; reactions to the product are collected in an online, follow-up survey. |
Incidence check | 21 | A test study used to check the feasibility of a certain target group; incidence check studies are not shown on the offerwall. |
Internal use | 18 | A study set up for an account's internal use. This study type is used for respondents that have been exposed to the Cint pixel. |
Audience control | 25 | Control study for our Impact Measurement studies. This study type is used for respondents that have not been exposed to the Cint pixel. |
Audience exposed | 24 | Exposed study for our Impact Measurement studies. |
Qualitative screening | 17 | A study type where the interviewer contacts respondents by email or phone but then enters data offline. |
Recontact | 22 | A study for which the client would like to ask additional/follow-up questions to specific respondents, tracking the new answers back to the respondent's original answers. Because some Marketplace partners are not necessarily able to recontact and have varying recontact rates, best practice is to inform partners in the beginning that the study will involve a recontact by using this study type. |
Recruit panel | 11 | A study designed to recruit participants to join a panel and take online surveys; when running a recruit study be sure to select the correct option as this will automatically exclude any Marketplace vendors who do not want to deliver to this study type. Because panel recruits typically collect PII, some suppliers may choose not to deliver to this study type |
Tracking monthly | 13 | A set of monthly successive surveys using the same questionnaire and methods so that changes in a brand's awareness, market share, and image can be tracked over time; often has a lock out period. |
Tracking quarterly | 14 | A set of quarterly successive surveys using the same questionnaire and methods so that changes in a brand's awareness, market share, and image can be tracked over time; often has a lock out period. |
Tracking weekly | 15 | A set of weekly successive surveys using the same questionnaire and methods so that changes in a brand's awareness, market share, and image can be tracked over time; often has a lock out period. |
Wave study | 16 | A study with multiple iterations of the same questionnaire; often has a lock out period. |