More Info: See the Engage: Panel Settings configuration article for information on how to navigate to the Panel Details page.
This section allows you to configure different options to incentivize panelists to complete surveys. From here, panel owners are allowed to set up LOI time-based incentives per survey completes
Incentives
To create a configure incentives:
Click Incentives & Margins in the left-hand menu.
Select one of the following incentives:
Time-Based: This option pays respondents a specific amount for completing the survey depending on the LOI bracket of the survey.
For example: If a panelist completes a survey with an LOI of four minutes, they will receive $4 as survey reward as the first bracket offers four dollars for LOI between zero and four minutes 59 seconds. Similarly, a LOI of five minutes and above survey completes will provide $5.50 as the survey reward.
You can add brackets by clicking Add Set and create the LOI brackets as needed.
Fixed Amount: This option guarantees a minimum payment to panelists when there is a non-complete. This incentive focuses on panelist effort ensuring they are compensated even if they are screened out due to technical reasons or filled quotas.
Gross Profit Margin Control
This section is a panel owner-focused incentive tool that allows the panel owner to filter out low paying surveys in one of two ways:
Fix value as a floor—Enter the absolute minimum gross profile (RPI minus the incentive cost). Surveys that pay less than the configured amount are filtered out.
% of revenue per interview—Enter the minimum percentage to filter out surveys that offer gross profit margins below what is indicated in this field.
Exchange Filter Limits
This option allows panel owners to filter out surveys over your max LOI within the range of 10 to 120 minutes.
Click Save.
See the Engage: Panelist Import article for the next steps.