Luci is an intuitive AI Study Companion that allows you to interactively explore and understand the performance of your media campaigns. Simply ask Luci questions to retrieve and view relevant data, trends, and insights. You can also use one of the suggested prompts to get started. Luci is currently in open beta, and your feedback is welcome as we refine and improve its capabilities.
Getting started with Luci
To access Luci, navigate to any live or completed study. You can find the Luci chat button on the bottom right of the page.
How to ask questions
Luci understands a wide range of natural language queries about your study performance, benchmarks, optimization recommendations, and our Lucid Measurement methodology. Here are some examples of questions you can ask:
"What was the best performing demographic?"
"Which of my target audiences performed the best?"
"Why did _____ age group have such a high/low performance?"
"Can you give me an overview of Lucid Measurement methodology?"
"How are benchmarks calculated?"
Tips for effective questioning
Be specific: The more specific your question, the better Luci can understand your intent and provide accurate answers. Include dates, names, and specific metrics when possible.
Use keywords: While Luci understands natural language, using relevant keywords (e.g., "spend," "impressions," "age group," "methodology") can help it process your request more efficiently.
Experiment: Don't hesitate to try different phrasings and questions. Luci is constantly learning, and your interactions help improve its understanding.
Follow-up questions: Luci can often answer follow-up questions based on the previous prompt. For example, after asking about overall performance, you can ask, "What was the performance for millennials specifically?"
Understanding Luci's responses
Luci provides answers in various formats, including:
Direct answers: numerical data or statements.
Summaries: overviews of performance trends.
Recommendations: insights based on your campaign data.
Methodology summary: key points from our help center about Lucid Measurement methodology
Providing feedback
Your feedback is invaluable during the open beta. Please report any issues, suggest improvements, or share your overall experience. You can provide feedback in the following ways:
In-app feedback (thumbs up/down): located within the Luci interface as the bottom of each response.
Through our help center link on the bottom left menu:
Known limitations and future improvements
Since Luci is still in open beta, we're actively working to improve a few known limitations:
Complex queries: Luci can handle most questions, but very complex or ambiguous queries might need to be rephrased.
Data sources: Currently, Luci pulls data only from the specific study you're viewing, our help center, benchmarks, and optimization documents.
Real-time data: You may notice a slight delay in real-time data updates.
We are committed to continuously improving Luci's capabilities and will be rolling out updates frequently based on your feedback.