The information provided in the Lucid Measurement Benchmarks spreadsheet is updated quarterly. Benchmarks are continuously updated and added based on campaign data from the previous quarter. New benchmarks are indicated with “Yes/No” in the “New” column.
This quarter we have made two versions of Quarterly Lucid Measurement Benchmarks available:
All-time benchmarks: data from Q1 2020-Q1 2026
2025-26 benchmarks: data from Q1 2025-Q1 2026
See the READ ME tab within the spreadsheet for some basic steps on filtering the content.
All-time benchmarks are included in Lucid Measurement reporting. Benchmarks for Q1 2025 to Q1 2026 have been provided here and represent recent methodology refinements that were made during 2025.
Cint is constantly evaluating and improving our brand lift methodology to more accurately reflect attitudinal lift.
For any additional questions, please reach out to your Cint account team.
See Benchmark Industry Definitions for a full list of the available industries and their definitions.