Overview
Details on implementing the Lucid tag within The Trade Desk and scheduling a delivery report.
Tag implementation
Find the URLs and tracking section in the creative.
Enter the Lucid tag URL under 1x1 pixel impression tracking.
Save changes.
See these examples below of implementation. This will vary slightly based on the setup. Look for the “1x1 pixel impression tracking” or “Events (third-party tracking URLs)” fields to place the Lucid tag.
Reporting setup
To enable Lucid to accurately monitor the campaign tracking, please set up an automated delivery report. This report enables us to identify the media IDs and perform discrepancy checks to ensure we are tracking in alignment.
Fields to include in The Trade Desk delivery report:
Date
Campaign ID - corresponds with %%TTD_CAMPAIGNID%% macro value
Campaign
Ad group ID - corresponds with %%TTD_ADGROUPID%% macro value
Ad group
Creative ID - corresponds with %%TTD_CREATIVEID%% macro value
Creative
Impressions
Enter our delivery report inbox as the recipient: deliveryreports@cint.com
How often to send: daily
The data's date range should be cumulative.
Include data representing the entire date range of the tagged media.
Name/title of report: include the full campaign name that was provided by Lucid. If possible, include the Lucid campaign ID.
Time zone: UTC
File type: .csv
Additional resources
Google ad manager third-party impression tracking support page: https://support.google.com/admanager/answer/13821066?hl=en...