Overview
Details on implementing the Lucid tag within Google Ad Manager and scheduling a delivery report.
Tag implementation
The Lucid tag is a standard 1x1 impression tracking URL.
1. Select Order > Line Item > Creatives
2. Place the Lucid tag in the field pictured in the screenshot.
The exact steps may vary by media type.
Here are some alternate places in GAM third-party impression tracking URLs can be placed.
Standard banners:
Select the Standard button.
Alternatively, the Lucid tag can be placed by going to the Advanced Settings and as a “third-party impression tracking URL.”
Custom units:
Select User-defined Variables > Impression Tracker
See the examples below for alternate Lucid tag placements.
Reporting setup
To enable Lucid to accurately monitor the campaign tracking, you must set up an automated delivery report. This report enables us to identify the media IDs and perform discrepancy checks to ensure we are tracking in alignment.
See Create a new report - Google Ad Manager Help for instructions on creating the delivery report.
Fields to include in the delivery report:
Date
Site - corresponds with %%SITE%% macro value
Line Item ID - corresponds with %eaid! macro value
Line Item
Creative ID - corresponds with %ecid! macro value
Creative
Master and Companion creative
Master and Companion creative ID
Total impressions
See the Schedule and share report results - Google Ad Manager Help article for information on scheduling the delivery report.
Enter Cint’s delivery report inbox as the recipient: deliveryreports@cint.com
How often to send: Daily.
Date range of the data should be cumulative.
Include data representing the entire date range of the tagged media.
Name/title of report: Include the full campaign name that was provided by Lucid. If possible, include the Lucid campaign ID.
Time zone: UTC
File type: .csv
Additional resources
Google Ad Manager third party impression tracking support page: Third party impression tracking URL counting - Google Ad Manager Help
Google Ad Manager Macro support page: Macros - Google Ad Manager Help
This includes supported macros available in the platform