Details on implementing the Lucid tag within DV360 and scheduling a delivery report.
Tag Implementation
When tagging media directly hosted in DV360:
Locate the section for the “Append HTML tracking tag” or “Third-party tag” within the creative details section. This will vary depending on the media setup.
Place the Lucid pixel with DV360 macros here. Use the full HTML version.
For more information, see Google’s documentation here: Add third-party tracking tags to a display creative - Display & Video 360 Help
See examples of successful implementations in DV360 below.
CM360 Integration
When using the integration with Campaign Manager 360 (CM), the media will need to be tagged directly in CM. A Lucid universal tag with CM specific macros will be applied in CM. The Lucid pixel will fire when the media is served via DV360.
For more information, see our CM specific support article for more details here: Lucid Implementation in Google Campaign Manager 360
Reporting Setup
To enable Lucid to accurately monitor the campaign tracking, please set up an automated daily delivery report. This report enables us to identify the media IDs and perform discrepancy checks to ensure we are tracking in alignment.
For more information, see the documentation on creating the delivery report: Instant reporting - Display & Video 360 Help
Fields to include in the delivery report:
Date
Line Item ID - corresponds with ${CAMPAIGN_ID} macro value
Line Item
Creative ID - corresponds with ${CREATIVE_ID} macro value
Creative
Impressions
Enter our delivery report inbox as the recipient: deliveryreports@cint.com
How often to send: Daily.
Date range of the data should be cumulative.
Include data representing the entire date range of the tagged media.
Name/title of report: Include the full campaign name that was provided by Lucid. If possible, include the Lucid campaign ID.
Time zone: UTC
File type: .csv