Cint is constantly reviewing its Profile Library (Standard Qualifications Library) to provide quality targeting to its buy-side users and easy to map to options for its supply partners.
Part of this process are our quarterly updates. See below for more details on the upcoming changes.
What is changing? How will it impact you?
For buyers:
New questions will begin to be visible in the UI before 30th October 2026.
Updates to existing questions (profilers): including new options, removal of options, or modifications will start reflecting between 26th October 2026 and 30th October 2026.
Changes to precode or question name will be implemented only on 30th October 2026.
If you are integrated with the Cint Exchange or/and Lucid MP, we highly recommend updating your mapping accordingly.
For suppliers:
Please look out for any new questions we have already added and new ones in the week before 30th October 2026.
Updates to existing questions (profilers): including new options, removal of options, or modifications will start reflecting between 26th October 2026 and 30th October 2026.
High priority questions are already added. Please check the mapping.
Changes to precode or question name will be implemented only on 30th October 2026.
Download this document to see a list of updates to qualifications in this quarter.
Please review live surveys and question mappings to ensure targeting remains accurate.
Highlights and key update:
Locale Update: Chinese Simplified-Canada
a. The locale “Chinese Simplified-Canada (CHN-CA)” will be deprecated.
Region: UAE
a. Question name: REGION_UAE will be updated and include all 7 emirates of the UAE.
Education Questions
a. The Education question will be added for Panama and Croatia.
b. The existing Education question in Ukraine will be renamed from “Education_Ukraine” to “Standard_Education_Ukraine” to standardise the naming convention.
Political Orientation: France
a. A Political Orientation question will be added for the France market.
AIMI Questions
a. The following AIMI questions will be expanded to additional markets:
i. Audio_Capability
ii. Video_Capability
iii. Audio_Video_Accessibility
b. Please refer to the attached Q3 Updates file for the complete list of markets.
Insurance Questions
a. Multiple insurance-related questions will be added for Portugal and Ireland.
b. Please refer to the attached file for the complete list of questions.
Region Questions
a. Multiple region questions will be added for Finland and Portugal.
b. Please refer to the attached file for the complete list.
Primary Bank Questions
a. The Primary Bank question will be added for Poland and Portugal.
To reference the details of the complete standard qualification library, see the Standard Qualifications article. If you have any questions about these updated qualifications, reach out to your Cint account team or support@cint.com.