Cint is constantly reviewing its Profile Library (Standard Qualifications Library) to provide quality targeting to its buy-side users and easy to map to options for its supply partners. Part of this process are our quarterly updates. See below for more details on the upcoming changes.
What is changing? How will it impact you?
For buyers:
New questions will begin to be visible in the UI before April 30th 2026.
Updates to existing questions (profilers): including new options, removal of options, or modifications will start reflecting between April 27th 2026 and April 30th 2026.
Changes to precode or question name will be implemented only on April 30th 2026.
If you are integrated with the Cint Exchange or/and Lucid MP, we highly recommend updating your mapping accordingly.
For suppliers:
Please look out for any new questions we have already added and new ones in the week before April 30th 2026.
Updates to existing questions (profilers): including new options, removal of options, or modifications will start reflecting between April 27th 2026 and April 30th 2026.
High priority questions are already added. Please check the mapping.
Changes to precode or question name will be implemented only on April 30th 2026.
Download this document to see a list of updates to qualifications in this quarter.
Please review live surveys and question mappings to ensure targeting remains accurate.
Highlights: New Video and Audio Survey Screener Questions
Introducing new screening questions across multiple markets to assess respondents’ access to and willingness to use camera and/or microphone-enabled devices. These questions can be used for surveys that require audio and/or video participation. They also aim to strengthen data quality controls by helping identify genuine participants and reduce the risk of fraudulent or AI-generated responses, allowing clients to leverage these questions for evaluation on their end.
Other updates:
Education questions have been added for the Netherlands and Ukraine.
Internet providers and banking lists have been updated with new options for the Spain market.
The USA market has been updated with new questions related to healthcare companies.
Radio station questions have been created for both France and Spain.
An updated administrative regions question has been created for Morocco.
The financial products holding question has been added to the EMEA and APAC markets. Please refer to the Qualification Updates Q1-2026 document for the complete list.
To reference the details of the complete standard qualification library, see the Standard Qualifications article. If you have any questions about these updated qualifications, reach out to your Cint account team or support@cint.com.