Release notes are a monthly roundup of the new features, enhancements, and API updates to Marketplace demand and supply products, and Lucid Impact Measurement.
Cint Exchange
Reminder: New Cint Exchange Demand API version 2025-12-18
Integrate to access new profiling features, blended profiles, improved error resolution, and enhanced speed, performance, and stability. View the changelog to learn more.
Reminder: New developer portal
Integrate faster and easily keep track of changes with a changelog, clear API versioning, glossaries, quick-start guides, and more. You can also easily share relevant information with anyone on your team with a publicly available portal. Visit the new portal.
Suppliers
Increase conversion rates with a new respondent experience - coming soon
We will soon be launching a new respondent experience, featuring new designs for questions and loading pages, more intuitive answer formats, improved user journeys with clear steps to return to a preferred survey when more than one session is opened, and a consistent experience across different devices. The new respondent experience will initially be launched on a small percentage of all traffic and scaled over time.
Partner Optimization Program (POP) Launch
On March 1st 2026, the Partner Optimization Program (POP) will replace the Partner Improvement Program (PIP). The POP is designed to support supply partners in maintaining healthy reconciliations. The evolved program introduces new statuses with static thresholds to set clear and consistent standards. Cint's supply team will support any supply partners who are included in the program or have questions.
To learn more about POP review the support article here.
Supply APIs
Unlock new revenue opportunities with Target on ID studies
The Cint Exchange will soon enable buyers to run more targeted studies by building and importing customer lists to target based on Respondent ID. Suppliers will be able to opt into survey type 26 as a new way to engage and monetize your community.
If you have any questions about these updates, reach out to your Cint account team or support@cint.com.
Cint Engage
Control panelist experience and reduce friction with configurable match retry counts
Limit the number of internal loops your panelists experience while waiting for a survey opportunity with a newly configurable Maximum Match Attempts field in Panel Configuration.
To learn more about Maximum Match Attempt review the support article here.
Improve long-term retention and preserve panel size
Our new Panel Reactivation System allows you to re-engage lapsed panelists that have transitioned to idle state after 12-months of inactivity with tailored messaging.
If you have any questions about these updates, reach out to your Cint account team or support@cint.com.
Lucid Measurement
Measure podcast ads as their own media channel
Thanks to improvements in our IP matching to podcast advertising exposures, podcasts can now be measured as a standalone media channel. We have also added the ability to filter results for podcasts as a media channel on all Lucid Measurement reports.
Expand the global reach of your measurement with new country-language pairs
Lucid Measurement has added Austria (German), Switzerland (French or German), and Denmark (Danish) as newly supported country-language pairs, enabling measurement for campaigns in those markets.
Contextualize your brand lift results with newly updated Lucid Measurement benchmarks
Our Lucid Measurement benchmarks have been updated with the latest data from Q4 2025. Newly benchmarks include industry support for Energy & Utilities (US) and Health & Wellness (Brazil, UK, Canada) as well as Overall Benchmarks for Hong Kong.
Reminder: Social media platform breakdowns in Lucid Measurement
Make deeper optimizations to your cross-platform campaigns with social media platform reporting for Lucid Measurement social media measurement. Make direct comparisons between social media platforms to drive better upper-funnel outcomes from your ad campaigns.
If you have any questions about these updates, reach out to your Cint account team or support@cint.com.
Training and certification
Reminder: Cint Exchange Quick Start Training Videos
Get a quick overview of the Cint Exchange with our new 10-minute training video—available in English, French, Spanish, and Japanese.
This short course will help you build a strong foundation for understanding how the Cint Exchange platform works and provide you with the tools you need to start launching projects with confidence.
Access it through the in-app help “?” button.
Reminder: Become the resident expert on your team with our Product Certification Program
Take a deep dive into Cint products with an interactive certification program. Become the resident expert on your team with this free 1-hour program.
Navigate to the certification programs using in-app help “?” or register on the Cint website.
Reminder: Live product updates
Subscribe to the product status page with daily uptime and performance information for all core Cint services. Subscribe today!