Cint is constantly reviewing its Profile Library (Standard Qualifications Library) to provide quality targeting to its buy-side users and easy to map to options for its supply partners. Part of this process are our quarterly updates. See below for more details on the upcoming changes.
What is changing? How will it impact you?
For buyers:
New questions will begin to be visible in the UI before 31st January 2026.
Updates to existing questions (profilers): including new options, removal of options, or modifications will start reflecting between 26th January 2026 and 31st January 2026.
If you are integrated with the Cint Exchange or/and Lucid MP, we highly recommend updating your mapping accordingly.
For suppliers:
Please look out for any new questions we have already added and new ones in the week before 31st January 2026.
Updates to existing questions (profilers): including new options, removal of options, or modifications- will start reflecting between 26th January 2026 and 31st January 2026.
High priority questions are already added. Please check the mapping.
Download this document to see a list of updates to qualifications in this quarter.
Please review live surveys and question mappings to ensure targeting remains accurate.
Highlights and key updates:
Education questions will be included in Croatia, Lithuania, Costa Rica, and Latvia.
Household Income questions will be added for Ukraine, Latvia, and Slovakia.
Multiple new Region questions are now available for Germany, Greece, Finland, Argentina, and Poland.
Car_Fuel_Type and Primary_Smartphone_Brand will be added across multiple markets to better capture engine type and mobile device data respectively.
A variety of questions will be added to Ukraine. Please refer to the above attached file for full details.
STANDARD_AUTO_BRANDS has been updated with a new answer option: “Škoda.”
Standard_Company_Revenue will be expanded to additional markets. Please refer to the above attached file for details.
To reference the details of the complete standard qualification library, see the Standard Qualifications article. If you have any questions about these updated qualifications, reach out to your Cint account team or support@cint.com.