This article provides instructions for how to supply Private Exchange (formerly Private Marketplace) survey opportunities through a Cint Exchange Match (formerly Marketplace Supply Link) and/or API integration.
Requirements for Match Integrated Partners
Supply Partners who wish to target only Private Exchange opportunities and selected Private Exchange buyers will need to append some additional parameters to their Match entry links, in the format described below. If these parameters are not included on the entry link, both Private and Open Exchange opportunities will be enabled for the respondent session.
Please note:
Suppliers using the rev parameter to set a minimum revenue per interview, should review this configuration when enabling Private Exchange surveys, to ensure it aligns with the rate card values agreed with the buyers.
The RPI (Revenue Per Interview) value returned on the redirect for a Private Exchange complete will reflect the net survey value based on your agreed rate card with the buyer.
Parameter | Type | Example | Description |
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inventory_type | String (one of ox, px, all) | &inventory_type=px | This parameter specifies if Match should only allow for Private Exchange, Open Exchange or both.
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allow_only_buyers | String allowing comma separated values | &allow_only_buyers=123,456 | This parameter allows you to restrict respondents to only participating in surveys from one or more Private Exchange buyers. We recommend only using this when enabling Private Exchange demand exclusively (inventory_type=px). Your Account Team will be on hand to share buyer IDs. |
Example Match Entry Link with Private Exchange Parameters |
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Additional Requirements and Information for all Supply Partners
Tracking Private Exchange Sessions
You can track Private Exchange session outcomes in several ways:
Supplier Redirects: Monitor respondent sessions via your supplier redirects.
Feed Respondent Outcomes: Subscribe, if not already done so, to receive near real-time respondent session outcomes directly to your chosen webhook. The outcome response includes the buyer_id property, helping you identify Private Exchange sessions.
UI Reports: Use our reporting tools to extract session details. Refer to the reporting section of this article for more details.
Media Measurement
When respondents are sent to Private Exchange survey opportunities, Media Measurement functionality will be disabled, and users will not be intercepted.
Payment Process
Cint proactively pays Cint Exchange Suppliers for all completes in the Cint Exchange. As a result, suppliers do not need to invoice Cint to receive payments related to Private Exchange activity. Cint pays suppliers on a monthly basis per contract terms, and payments are made in US Dollars (USD).
More Info: For more information, please see article Payment process for Cint Exchange suppliers
Reporting
Private Exchange activity is available to track in our Supplier Portal reports; simply use the Exchange Type slicer at the top of any report and select 'Private Exchange.' Private Exchange metrics are also available via UI reporting. The table below details how to identify Private Exchange data within each specific UI report. For same day monitoring, we recommend UI reporting, as Portal data carries a 24-hour delay.
Please note that Cint Exchange reporting does not indicate whether a session complete is either tentative or closed. Buyers on the Cint Exchange have until the 25th of the following month to finalize their reconciliation audit. For example, if a complete occurred on July 1 or July 31, the buyer has until August 25 to complete the reconciliation audit. After this period, sessions can no longer be adjusted, and the outcome status is locked in. Therefore, to view sessions tied to “closed” completes, please adjust the date range in your reports accordingly.
Report name | Identifying Private Exchange activity |
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Report Columns:
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Detail Report, columns:
Summary Report, column
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Report Columns
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Report Column:
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