The new Outcomes feature offers a holistic study view by bringing together two powerful metrics side-by-side:
Brand Lift: Survey perception data
Sales Lift: Transactional data powered by Affinity
Overview
From the main dashboard, you can find studies that have opted into the new feature marked with a distinct dollar sign ($) icon right next to the campaign name.
If you position your cursor and hover over the $ icon, a helpful tooltip surfaces to provide brief, written text context explaining that the study features integrated Outcomes data.
To enable integrated Brand Lift and Sales Lift metrics for any new, in-progress, or completed study, please reach out directly to your designated Project Success Manager.
Click into the individual study to see the combined metrics.
The following tabs are available:
Overview
Brand Lift
Sales Lift
Overview Tab
The Overview tab is an integrated home page for the product. It brings together the Brand Lift and Sales Lift data into a single, holistic campaign view.
From this tab displays:
Combined View: This page displays your Brand Lift metrics (survey perception data) and Sales Lift metrics (credit card transaction data) side-by-side. It is designed specifically to help you connect consumer attitudes to real-world actions.
KPI Performance Visibility: The layout features separate, dedicated KPI summaries for both datasets, highlighting key performance drivers like highest-lifting demographics or top-performing creatives.
Shared Filtering Logic: Because this dashboard must simultaneously manage two entirely distinct datasets, it operates on a strict shared-filter logic. When you are on this tab, you can only actively select and apply filters that are mutually shared by both the survey respondent pool and the cardholder universe.
Any filtering options that are unique to a single product are kept visible but are disabled and grayed out. Hovering your cursor over these restricted options will show hover text explaining exactly why that filter is disabled for the combined view.
Brand Lift Tab
The Brand Lift tab displays consumer perception data.
Data Source: Individuals who participated in and completed the campaign's brand survey.
Core Metrics: It tracks how your media buys impact consumer awareness, sentiment, and intent. Specifically highlighting shifts in KPIs like Ad Recall and Purchase Intent.
Filtering Capabilities: Clicking this tab unlocks all custom filtering options unique to the survey population. This includes highly targeted audience criteria (such as custom survey-based target audiences) that are normally grayed out on the combined page.
Sales Lift Tab
The Sales Lift tab displays metrics that measure actual consumer purchase activity.
Data Source: Instead of survey respondents, this dataset casts a much wider net by utilizing deterministic transaction data from a universe of over 150 million US credit card holders.
Core Metrics: It tracks real-world merchant transactions to prove the direct, revenue-generating value of your campaign, focusing on key performance metrics like Conversion Rate and Sales Lift percentages.
Filtering Capabilities: Clicking this tab allows you to look at your media performance through the lens of transaction data. While custom survey target audiences will be disabled here, it gives you a dedicated space to filter by demographics and specific media elements to see exactly which placements and creatives are driving bottom-line revenue.
Grayed out filters
There are two reasons a filter is visible but disabled and grayed out:
1. Dataset Population Differences
The two underlying products pull from completely different pools of people:
Brand Lift is restricted entirely to the specific individuals who took the brand survey.
Sales Lift casts a much wider net, pulling from millions of cardholders in the broader Scint universe.
Because these populations don't match, certain highly specific filters (like a custom survey "Target Audience") only apply to the survey respondents. On the combined view, that filter will be grayed out because the system cannot map it to the cardholder data.
2. Insufficient Respondent Data (Sample Size)
While basic demographic filters (like age and gender) are usually available for both sets, media-specific filters (like a specific sub-creative or tiny site placement) show discrepancies.
If a particular creative group or placement does not have enough captured impressions or sample sizes in either the Brand Lift survey group or the Sales Lift cardholder group, the filter will be disabled.
You can hover your cursor over any grayed-out filter to view hover text that explains exactly which dataset is causing the restriction.
See Outcomes FAQ for more information.