Measurement Advanced Filters

The Advanced Filters feature provides granular control over filter logic for multi-touch and cross-platform attribution. Use this feature to filter and segment your data using customizable logic for specific audience and media tactics.

Create the advanced filter

Follow these steps to apply custom filter logic to your dashboard:

1. Click Advanced Filters at the top of the filter panel.

   

   This clears any currently applied standard filters and opens a new advanced filter panel.

2. Search for the parameter you want to filter by. You can search by field type (e.g., Creative) or by the specific assigned name. All options available in standard filters are available here.

3. Click the desired parameter in the search results to add it to your first filter group.

4. Select an operator (AND, OR, NOT, or ONLY) to define the relationship between the tactics in your group.

   You can select up to 5 audience and media tactics per group. (See the Glossary below for operator definitions). For example, you could have: Group 1: Males AND 18-24 AND Group 2: Creative A AND Creative B This would mean Males 18-24 who have seen both Creative A and B. The “Resulting filter:” section will summarize your selections for groups and operators.

5. Create additional groups (up to 3 total) and select the operators to connect them.

   Example: Group 1: (Males AND 18-24) AND Group 2: (Creative A AND Creative B). This logic filters for males aged 18-24 who have seen both Creative A and Creative B.

   The Resulting filter section at the top of the panel summarizes your current selections and active logic.

6. Click Apply Filters to save and execute your custom logic.

7. Review your applied filters displayed as logic 'pills' on the dashboard. You can remove groups directly from these pills to dynamically update your results.

   

Glossary

• AND: The respondent has been exposed to all selected tactics or falls into multiple demographic criteria (e.g., Males AND 18-24).

• OR: The respondent has been exposed to at least one of the selected tactics.

• ONLY: The respondent has been exposed to the selected tactic(s) and nothing else.

  • Multiple Tactics: If two creatives are combined in a single group using ONLY, the filter targets respondents who saw both creatives and no others.

  • Exclusive OR: To filter for respondents who saw Creative A ONLY or Creative B ONLY, you must create two separate groups joined by an OR operator.

    The ONLY operator is not required for demographic cuts (e.g., age or gender), as respondents inherently belong to a single selection.

• NOT: Excludes a specific channel, creative, or placement. Use this to view results as if a specific tactic was entirely excluded from the study (useful for isolating the impact of a negatively performing tactic).

FAQs