Use standard qualifications
The majority of suppliers have profiled their panel members against the Lucid Marketplace's standard qualifications. Using standard qualifications allows suppliers to send in better targeted sample which both improves targeting and increases both the incidence rate and earnings per click for the project.
For more information on incidence rate and earnings per click, see Lucid Marketplace metrics and best practices. Note that an increase in incidence rate could result in a lower CPI (cost per interview).
See qualifications and targeting for more information on how to implement standard qualifications.
Offer a fair price
Although the Lucid Marketplace offers optimal pricing compared to other vendors, use common sense when pricing a study and be sure to offer a fair price. For example, do not price a B2B study targeting C+ level respondents at $1. One way to determine fair market value is to use Fielding Assistant which will give estimated feasibility and cost based on study details.
See using the fielding assistant for more information.
Build quotas in the Lucid Marketplace
When applicable, build client-side quotas into the Lucid Marketplace to improve conversion rate. Suppliers read quotas in the Marketplace and will stop sending when a specific quota is full. This promotes a positive respondent experience as well as increases the conversion rate for the study.
See Lucid Marketplace metrics and best practices for more information on conversion rate.
Test the study prior to launch
Be sure to test the study prior to launch to confirm that the redirects and client side study are functioning properly.
See launching a study and testing a study for more information.
Monitor the conversion rate
Conversion rate is the percentage of respondents who ultimately complete the study. While in field, be sure to monitor this number to ensure that it does not significantly drop. Typically, a high conversion rate signals a healthy study to suppliers. The conversion rate for each study is automatically calculated on the manage page.
In the image below, the conversion rate is 0% because the example study was not set live. If the conversion rate is abnormally low, double check the redirects to ensure they are set up properly.
Close out a study when finished fielding
When finished fielding, be sure to change the status of the study to complete to alert suppliers to stop sending sample. Failure to do so could result in suppliers continuing to send sample which will result in a poor respondent experience and will negatively impact your account-wide conversion rate.
See closing out and pausing a study for more information on closing out a study.
System information
Title: Fielding best practices. URL name: fielding-best-practices.
Created by: disabled - Shashank Aditya, 7/8/2025, 4:32 PM. ‘
Created date: 7/8/2025, 4:32 PM.
Last modified by: Chetna Ganatra, 7/9/2025, 6:35 AM.
Last modified date: 7/9/2025, 6:35 AM.
Last published date: 7/9/2025, 6:35 AM.
First published date: 9/17/2024, 9:42 PM.
Publication status: published.