Whether sampling census-based or a custom audience, your feasibility and pricing are delivered instantly. Simply define your target, survey length, and number of respondents. Reach determines the feasibility and helps with the cost, allowing you to budget your project and get the answers you need. Reach looks at the results of all the surveys in the Lucid Marketplace to determine the correct price for your survey specification.
The Reach tool is available for use in over 75 markets to any Marketplace user, with many more on the way. There are no additional costs or setup requirements for your account, start now: https://www.samplicio.us/fulcrum/next/reach
See how to use reach UI for more information.
Reach FAQs
What qualifications can I get feasibility on?
The number of available qualifications depends on the market selected but Reach has feasibility for almost every available qualification. Perform a search for a keyword in audience creation to see if we have a standard that meets your needs.
Both answers and translations can be searched. For example:
In France, searching for Paris will return questions that contain Paris as an answer.
In Japan you can search for income and related qualifications will be shown.
What is the fully feasible feature?
If a project is not feasible, clicking the fully feasible at X button will adjust the number of requested completes to that where every quota will be fully filled.
How do I target zip/postal codes?
Type the zip code and press enter. Each entry is highlighted in blue. The zip codes entered can now be treated as an option in the selected question.
Select the x to the right of the number to delete it from the list.
Lists of space-separated zip codes can be copied and pasted within the application.
How do I format an age range?
Select the age qualification when building an audience. Simply input the age range, (example: 18 to 25). Any extraneous characters, like commas, or words, such as ‘to’, will be ignored but can be useful to type so it makes sense.
What if you do not have a standard that I need?
For feasibility, create your audience with the available targetable standards and account for any custom questions that you may target in your incident rate. See Lucid Marketplace metrics and best practices.
I input all required fields, but I didn’t get a price. Why?
Some qualification combinations do not have enough data to get a reliable estimate. This does not mean it is not feasible, but we do suggest you reach out to your CSM for support in such cases.
Can I get feasibility for international audiences?
Yes! Reach is available for feasibility in more than 120 countries and we plan to add more soon.
Can I use my supplier allocations template to filter out some suppliers?
No. At this time, Reach is based on full exchange traffic.
Where were the census rep quotas figures pulled from and how often are they updated?
They are pulled from national statistical authorities. As these figures are updated, they are imported into **Marketplace**.
Controlling for budget via Reach
How can I control for my budget?
Simply input the maximum you are willing to pay for a single interview (CPI). Reach will show the estimated maximum feasibility for that price, as well.
Does Reach take into account fees and commissions?
Not at this time. Reach supplies you with the optimal buying price for the audience. Reach does not use account-based fees or commissions in the estimations.
Why does changing the number of completes change the price?
Only ask for the # of completes you need! If you enter 10k to see what is possible, you may see a higher price point than for, say, 100. Quotas affect the behavior of suppliers, just like time in field and conversion.
Does Lucid guarantee these results?
No. Reach provides an estimate of what is possible in our Marketplace. We do not have guarantees on our platform.
Survey creation via Reach
How can I create a survey with the estimate Reach has provided?
First, you need to create an estimate by inputting your survey requirements. When you are satisfied with the estimate provided you will have the ability to create a survey by clicking the create survey button! From there, all you need to do is add a name for your survey.
What price will be used for my survey?
The price specified in Reach is the set CPI. Reach suggests a different price if it thinks your survey is too cheap or too expensive, and will still fill. However, you, the buyer, must either press the button or type in a new price to change the CPI.
What qualifications will be added to my survey?
When you create a survey from Reach we build the qualifications from all audiences specified.
We may choose to add more qualifications to the survey to improve the success of the survey in the Marketplace (e.g. if you just specify DMA, we will add a zip qual in first if you do not have one as they have a dependency. The survey will be broken otherwise).
I created my survey! What do I do next?
When you create a survey from Reach, we import your audience with the quotas that you set. From there, you will want to finish the survey set-up as you normally would: adding entry links, updating allocations, confirming security settings, using survey groups, etc.