Generally speaking, suppliers in the Lucid Marketplace fall into one of the three types listed below:
Survey panels: A double opt-in community of respondents with detailed profiles who are engaged exclusively with survey opportunities
Loyalty panels: A double opt-in community of respondents with detailed profiles who are engaged with a multitude of offerings, including survey opportunities, app downloads, paid advertisement viewing, among others
Non-panel/affiliates: An aggregation of various respondent sources, many of which come from double opt-in communities