To ensure adaptability to market conditions at the project level and maintain the health of the Cint Exchange, we are transitioning from a cost per interview (CPI) pricing model to a revenue per interview (RPI) revenue share model in the Lucid Marketplace supply products. The RPI pricing model is expected to improve delivery reliability for our buyers, fostering continued growth of inventory on the Cint platform.
Lucid integrated supply partners will begin transitioning to the RPI pricing model on April 24th, 2024. The supply team will provide the necessary documentation and support to facilitate a smooth transition.
Revenue per interview
Why is Cint making this change?
The revenue per interview pricing model is designed to ensure adaptability to market conditions at the project level and maintain the health of the Cint Exchange. For example, Cint will be able to adjust pricing to meet market conditions, such as:
Seasonality
Time of day
Geography
Target group niche
We believe the flexibility will improve delivery reliability for our buyers, fostering continued growth of inventory on the Cint platform.
What will be required of supply partners as part of this transition?
Business requirements:
Suppliers will need to sign either an addendum to their current legal agreement, or a new agreement, depending on the individual supplier’s situation.
Technical requirements:
Suppliers will need to integrate with the RPI features and remove dependencies on CPI related metrics. CPI-related metrics will be deprecated following the supplier’s signature of the new legal agreement.
What development work will be required to integrate with the RPI features?
Please see the RPI integration guide for a detailed explanation of the development work required to migrate to RPI features. Below is a high-level overview of the main changes coming for each integration type.
API integrated suppliers (this includes opportunities, respondent outcomes and legacy Lucid supply APIs):
New feature | Change required |
|---|---|
New RPI and RPI based properties such as “revenue per completes” will be released to any object returned by our APIs that pass CPI or CPI based metrics. | Wherever used in your integration, CPI and CPI based properties, such as EPC, will need to be replaced with RPI and RPI based properties like “revenue per completes”. |
A new redirect parameter passing RPI will be available for suppliers to consume on redirects. | If your system consumes CPI or CPI based parameters on redirects, it will need to be updated to consume the RPI parameter instead. |
New RPI based metrics will be released to marketplace UI, supplier portal and any email subscription reports that currently contain CPI. | If your system consumes CPI or CPI based metrics from any of these reports, it will need to be updated to consume RPI and RPI based metrics instead. |
Match (formerly known as Link) integrated suppliers:
New feature | Change required |
|---|---|
A new parameter for passing in an RPI minimum value on entry links will be released to Supply Match. | If your system passes a CPI minimum on entry links it will need to be converted to passing an RPI min with the RPI parameter instead. |
A new redirect parameter passing will be available for suppliers to consumption on redirects. | If your system consumes CPI or CPI based parameters on redirects, it will need to be updated to consume the RPI parameter instead. |
New RPI based metrics will be released to marketplace UI, supplier portal and any email subscription reports that currently contain CPI. | If your system consumes CPI or CPI based metrics from any of these reports, it will need to be updated to consume RPI and RPI based metrics instead. |
What is the timeline for this transition?
The process will begin with the release of RPI features to our products, in May 2024.
See the RPI integration guide for a breakdown of the product changes.
Suppliers will have from the time of this release to the date of CPI deprecation to integrate with the new RPI features and remove any dependencies on CPI based metrics. CPI based metrics will be deprecated following the signature of the new contract. Any supplier who does not sign the new contract will not be able to supply to the platform after a date that will be communicated when determined.
From now until then accounts teams will be reaching out to supply partners with new legal agreements.