Filter Individual Studies

The data displayed can be filtered by:

• Search: Search for a specific demographic or media by entering the name in this field.

• Date range: Provides insights for a specific date range.

• Attribution methodology: Displays brand lift metrics based on one of the following options for all digital measurement:

  • Multi-touch brand lift: makes your data cuts representative of how every ad exposure impacts campaign outcomes.

  • Last-touch brand lift: lets you make easy comparisons between media tactics.

• Demographics: Filters insights for a specific group of interest.

• Media: Filters lift results by exposure to specific media variable.

To refine the information on the page:

1. Click the filter icon in the top-right hand corner of the UI.

2. Use the search feature to quickly find a specific filter.

3. Select a start date and end date.

4. Select all desired demographics.

5. Select all desired media variables.

6. Click apply filters.