Export PowerPoint report
What is export PowerPoint report?
Export PowerPoint report (.ppt) is a download option within Lucid Measurement. It automatically generates a PowerPoint deck with the key results and reports from the live or completed campaign. When this download option is selected, the deck is emailed to the user who requested it. It is delivered within 10 minutes and is only available to download from the email it was sent for 3 days.
The email cannot be specified.
What type of campaigns is the export PowerPoint report available?
It is available on all Impact Measurement campaigns across regions.
What is included in the report and what does it look like?
Your deck will include the key data tables and visuals of your brand lift analysis in a Lucid-branded PowerPoint:
How Lucid Measurement works
The campaign and study details (campaign dates, impressions tracked, sample collection, tracked media, brand lift KPIs measured)
Study results (bar charts and data tables where appropriate)
Overall performance
Media and audience insights
Different from the UI, this will show up to 5 top insights depending on the number of insights with enough sample (50+ completes)
Target audience(s) included – one slide for each
Age breakdown by KPI
Gender breakdown by KPI
Frequency breakdown by KPI
Cross-platform breakdown by KPI
Once the deck is exported, it can be fully customized.
Does the report reflect filters applied?
No. It does not reflect applied filters upon download.
How is the report useful to me and my clients?
The new PowerPoint export is a fully customizable wrap-up report for a given campaign’s Impact Measurement brand lift analysis, saving time and resources when sharing learnings with stakeholders.
Is the PowerPoint export available for older, completed campaigns?
Yes, the PowerPoint export is available for any live or completed campaign in Impact Measurement.
Is this feature available via API?
Testing is ongoing to offer this feature via the API to clients, and it should be available soon.
Can the report be customized?
Yes. The charts are not static images, so they can be customized after export – colors and fonts can be changed to match their brand guidelines. Additionally, any text displayed in the presentation can be adjusted.
How often should the report be exported?
We recommend you export the PowerPoint mid- or post-campaign.
Where can I access the report?
Navigate to the upper-right corner of the product in your campaign, then click the export button to view exportable data options. A new option export PowerPoint report (.ppt) is available.
Select the PPT export in the dropdown.
A PowerPoint is automatically created and emailed to the user who requested it within 10 minutes.
The PPT is only available to download from the email it was sent for 3 days.
What is Cint AI insights?
Cint AI insights leverages a large language model to enhance the PowerPoint “wrap report” available in Lucid Measurement by Cint, providing actionable insights on the top lift results from the campaign. This saves you time finding the best data cuts across your campaign and gives you easy talking points to report back to your key stakeholders.
What is contained in the Cint AI insights "wrap report"?
AI insights contain the following:
Executive summary/overall insights
Audience insights (age, gender, HHI)
Media insights (sites, media channels, frequency)
Who can use Cint AI insights?
Cint AI insights is available to all users of the Lucid Measurement by Cint software platform.
In which countries are AI insights available?
AI insights are in English and are currently available in all countries where Lucid Measurement by Cint is available.
What design updates were included as part of the Cint AI insights feature rollout?
Along with the added Cint AI insights, improvements were made to chart layouts and colors to address customer feedback and legibility.