Data licensing
What is data licensing?
Cint offers customers the option to license Cint Verified Audiences to use in targeting or audience models. We can package demographic respondent attributes such as age, gender, HHI, education level, and more.
Who is it for?
Cint Verified Audiences for researchers, agencies, and brands looking for ways to level-up their or their client’s first-party data strategy. Also, platforms and publishers who are ready to support their clients in leveling up their first-party data strategy.
Where are Cint Verified Audiences currently available?
Cint Verified Audiences are available globally. However, the size and type of segments vary by region and country.
How do your segments benefit me or my clients?
Evolving privacy standards and restrictions on third-party cookies are changing the way customer and consumer data is collected. Customer data is more important than ever before to create a comprehensive first-party data strategy for making business decisions.
Cint Verified Audiences are a collection of fully consented, self-reported, and continuously verified demographic audience segments built from over 250 million global consumers. Cint Verified Audiences can be licensed to enrich, validate, and scale your customer data, or build custom research audiences for tailored survey-based insights.
Enrich your first-party data with additional or new demographic data on your customers.
Build a proprietary audience using modeling to combine your data with Cint Verified Audiences.
Validate your first-party data or third-party data with Cint Verified Audiences
What standard data attributes are available to license?
Cint Verified Audiences are available in the following demographic profiling categories:
Age
Gender
Household income
Education
Employment / Occupation
Industry
Parental status / Presence of children
Relationship status / Marital status
Language*
Country*
* only shared when non-US data is licensed
What are the standard match keys?
The standard match keys are:
MAIDs
Hashed emails
IP addresses
Cint/Lucid respondent IDs
How is your data different from competitors?
Cint Verified Audiences are built from fully consented, self-reported, and continuously verified data from over 250 million global consumers who enter our research platform each year to answer surveys. With 4600+ survey panels across 130 countries, we can offer greater scale in demographic data than other solutions on the market today.
How much does it cost?
We offer a Basic package, which includes Age & Gender data, and a Standard package, which includes our 8 data attributes of Cint Verified Audiences. We also offer additional data categories by request. The pricing varies across regions. Please contact your account representative for pricing.
How long does it take to implement?
Once integration details are finalized, a typical 4-6 weeks should be expected to receive data.
How will data be delivered to me?
Depending on the agreed-upon cadence, once the match is set up, Cint Verified Audiences Data are available via a batch-processing mechanism.
How do you collect the data? What does a typical integration process look like?
Data is collected during the survey process. Respondents answer profiling questions, and that data is collected and stored.
The following is an example of the typical integration process:
Define data to send—Indicate data specifics:
Fields to include - PII, demo data, etc.
Market (i.e. US, UK, global, etc.)
File format
Time period (i.e. the last 30-days, 3 months, 6 months, etc.)
User sync—An identity sync is required. This allows calls to be made on the specified identifier, typically your external ID or the Cint/Lucid ID.
Delivery cadence—Indicate the frequency of data delivery (i.e. Weekly, Monthly, or Quarterly)
Delivery method—Indicate S3 or SFTP
Sample data
