Cint Exchange FAQ

The Cint Exchange is more intelligent, easier to use, and built with choice and control at its core.
The new platform:

• Combines the most valuable capabilities from Cint, Lucid, Gapfish, and P2 Sample solutions

• Features a simple and intuitive user interface for a best-in-class platform experience

• Technology-forward and purposefully designed to leverage unparalleled scale for impactful consumer insights

The Cint Exchange is the world’s largest global marketplace for research that connects you and your customers with real people to get research questions/surveys answered.

The platform leverages the knowledge and expertise of the past to provide a new research technology solution for your future. It is built on a modern future-proofed platform that will democratize access to real people so you can get the trustworthy insights needed and drive business innovation.

• More choice: unparalleled access to large, niche, and diverse global sample providers to reach your audience - no matter where in the world they are. Strengthen your first-party or survey data through collaboration or licensing tools to drive deeper innovation through enrichment practices.

• Simplicity: simplify the process to get answers from your target audience / consumers with a simple, easy-to-use product, with built-in automation to drive efficiency​

• Earn your trust by consistently providing quality responses so you can feel confident in making business decisions based your research

Cint Exchange is the world’s largest global online marketplace for connecting you to real people to get surveys answered. It is a highly automated platform that connects companies with millions of real people globally to get their surveys answered.

• Scale: A consent-driven, global platform with large, niche, and diverse sample providers, making insight repeatable, quick, and affordable. One highly integrated, API-first and programmatic technology stack, powering timely, trustworthy, easily transacted, and AI-vetted answers. Feel confident in making business decisions with an easy-to-use user interface or go beyond with embeddable sampling technology in your customer-facing applications or services.

• Speed: One quick and simple user experience to democratize processes and get high-quality answers from your target audience faster than any other research sampling technology.

• Quality: Earn your trust by consistently providing quality responses so you can feel confident in making business decisions based on your research​.

Customers and suppliers will benefit from the Cint difference:

• Scale: One of the world's largest combined single supply platforms and profile taxonomy.

  • Customers get instant access to the world’s largest single source of sample supply with more than 335 million connected consumers

  • Supply partners have access to more than 4,600 sample buyers

• Quality: Introduces and enhances first-rate survey and respondent validation and verification tools for the highest quality insights including Cint Trust Score.

• Speed: Workflow improvements and investment in AI modeling to set up studies more quickly.

  • Customers benefit from enhanced delivery and reporting capabilities through the new user experience, new APIs, and automation.

  • Suppliers: they integrate with a lightweight, scalable solution that provides faster access to data; a single, consistent API with excellent developer experience that offers access to near real-time data

• Stability: This is all underpinned by a more modern infrastructure that is reliable, giving you the confidence to run your businesses on our platform.

The following features use AI/ML:

• Cinthia AI Support Bot

• Feasibility

• CPI prediction

• Fielding automation:

• Quality scoring:

  • Fraud detection

Check out this video:

Cint Exchange product demonstration

For the Cint Exchange, we are consolidating and selecting the best-of-breed solutions, including Cint Trust Score , to provide the highest quality sample to our customers.

Since 2022, Cint has been actively developing an advanced approach to detecting and preventing survey fraud that combines proprietary predictive algorithms, third-party solutions, and internal audit programs designed to review activity on the Exchange. These efforts continue to evolve over time and at launch, the Cint Exchange will include the following fraud prevention tactics:

1. Cint Trust Score: Proprietary machine learning/AI scoring model that predicts negative reconciliations and terminates sessions accordingly

2. Completes threshold: Survey completion rates for a single user are limited by hour and day to help filter out high velocity attacks

3. Country targeting check: Confirms by GEO code that the participant is in the country targeted by the survey they are entering

4. Trap questions: Multiple choice questions posed to detect discrepancies and reject suspicions participants

5. Research Defender: Third party fraud detection solution that assists in identifying fraudulent VPN use and known fraudulent IPs

6. Duplicate entry: Checks that a participant has not already entered a specific survey

7. Deny list check: Confirming a participant’s ID has not been placed on our deny list for previous fraud terminations

8. Speeder check: Gauges time to survey completion for irregularities

9. Survey health review: An automated system that pauses poor performing surveys and notifies the study’s project manager for review​

10. Data Dome: Advanced third party analysis engine to detect and prevent bot attacks (coming soon)

11. Validation protocols: to prevent link manipulation and ghost completes

    • Server-to-server secure browser API connections (Q1 2025)

    • SHA-1 + HMAC secure URL encryption

Cint Exchange supports rate card and dynamic pricing models. The model used depends on the level of commitment.

Your account team will discuss this as part of the migration plan or at the start of a new customer’s relationship with Cint.

Invoicing will no longer be project closure-based. It will be billed monthly based on the total volume of completes you run in the Cint Exchange, regardless of target group or project status.

However, we understand how important it is to still understand project usage; therefore, you will have access to project-based reporting in the platform, where you can filter by timeframe.

Suppliers will continue to be paid based on revenue per interview (RPI) and will see the exact amount they will be paid, without having to do any calculations on their end.

As we unify platforms, we will also be unifying commercials and terms, which will be shared when we are closer to launch. However, rest assured that any current volume or fee terms will be honored for the length of the contract.

All existing Lucid supply is already connected to the Cint Exchange. Once we migrate the Cint exclusive suppliers and panel management system into the Cint Exchange, you will have access to the expanded supply inventory from both Cint and Lucid.

Since the Cint Exchange is built on the legacy Lucid technology, the Lucid supply is connected automatically. We are currently performing core development work to connect Cint sample inventory in preparation for the launch of the new Cint Exchange. We are targeting the end of Q1 2025 to have all Cint supply connected to the Cint Exchange. The combined supply will be rolled out to buyers on a measured release schedule by cohort batches.

Once we combine all supply inventory, your project managers may choose to update their supplier templates and allocations to include additional Cint suppliers.

Speak with your account team about whether or not becoming a beta tester is right for you!